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Prospects of organic food use in spa facilities (South Bohemian Region)
CHUCHELOVÁ, Michaela
This thesis consider the use of organic products in spa facilities in South Bohemian Region and assess a regional supply of organic food. Results were obtained through primary and secondary data. Secondary data was provided by the study of literature and the subsequent creation of a literature review. Primary data were obtained in a questionnaire survey and structured interviews.
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Marketing Strategy of Bioproduct on the Example of a selected Firm
Fuková, Pavla ; Hesková, Marie (advisor) ; Šalamoun, Jan (referee)
The thesis is focused on organic foods segment. The aim is to monitor the situation on the Czech market and then identify ways to use organic products, organic food marketing to determine the specifics of the situation and compare our market with the European Union. Another part is to focus on biodynamic víno.cz company engaged in the sale of biodynamic wines in quality characterize this business and establish its market position. Based on the analysis of marketing research and then propose recommendations and a good marketing strategy.
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Use of bio-food in school canteens: primary schools in České Budějovice
RUSFELOVÁ, Zuzana
School canteens can significantly influence children?s eating habits and can demonstrate them perfectly good principles in food selection. The main objective of this thesis is to analyze the interest of school management and pupils? parents in the introduction of organic food in school canteen menus. The questionnaire survey was targeted at primary school and their school canteens that lie in the statutory city of České Budějovice and its immediate surroundings.
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Spatial analysis of organic food production and processing capacity in region of South Bohemia
ZEDEK, Milan
This diploma thesis is focused on mapping of organic farming in the South Region particularly in terms of spatial distribution of organic farms, their production and deployment of processing capacities organic production. South Bohemia region is due to its geographical conditions suitable for organic farming. It is one of the largest in amount of organic farms. However the diversity of production is not too different. There is mainly dominating extensive cattle farming in areas of permanent grassland.This dissertation was elaborated in terms of explorational purpose of University of South Bohemia ? Economical Faculty MSM 6007665806, focusing on support of development concerning higlands and uplands areas in the region of south Bohemia.
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Forms of Distribution of Organic Food
PETERKA, Michal
The main purpose of the thesis is the analysis and judgement of distribution methods, which are currently used for organic foods. The first stage involved a marketing research in form of an online questionnaire, which was placed on Google Docs. This questionnaire focused on shopping habits of the customers. The evaluation showed, that the customers most frequently by the organic foods in the self service shops. The second most common place for buying the organic foods were the shops specialised in selling such products, and the third most common place were the suppliers. The most common organic foods bought by the customers were milk and dairy products, the second place belonged to fruits, and on third place were vegetables. The second stage involved a marketing research in form of telephonically enquiring the farmers from the South Bohemian Shire. The results represent the fifty organic farms out of the sixty four contacted organic farms, which responded to the enquiries. The farmers from the South Bohemian Shire most commonly rise cattle. The biggest consumers of their products, with 39 per cent, are processing companies. Selling the meat or live cattle directly at the farm accounts for 32 per cent, and 24 per cent of the products are consumed by distributors. Only 5 per cent of the products is consumed by retailers, which sell the meat directly to consumers. The second most commonly produced commodity is milk and dairy products. According to questionnaire, the entire production is intended for the czech market and the consumption is in average rated as ``commendable{\crqq}, which is greatly affected by Madeta a.s. Other consumers of milk and dairy products are healthy food shops and catering institutions. The individual contributions to the consumption of milk and dairy products are unknown. There are very few producers of organic fruits and vegetables in the South Bohemian Shire, and therefore the marketing research did not produce any useful results regarding these products.
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The goat breeding on the organic farm
JIRMANNOVÁ, Kristýna
The management of goat breeding, animal welfare and the influence of goat breeding on landscape are the main aims of my bachelor thesis. The other aims are as follows: basic information about parameters of goat production, processing and market of bio-products, economy of goat breeding and subsidies in goat breeding. The goat breeding was monitoring at the Slunečná organic farm in the Šumava Mountains. The results were interpreted on the basis of the study of special literature and legislation about organic farming and ethology of goats. The data set of goat herd daily regime on farm was created. Winter daily regime and summer daily regime were compared. The conditions of goat breeding were then compared with requirements of legal rules in the Czech Republic and in the EU. The physiological and ethological needs of animals are satisfactory. It is due to modern technologies for stabling, milking, slaughtering and another handling with animals. Goats have the possibility to graze freely on pastures and they effect positively on the landscape management. They keep grasslands without woody plants and weeds.
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Analysis of the Supply of Biofood in Outdoor Boarding
VOŘÍŠKOVÁ, Jaroslava
This bachelor's thesis concerns the analysis of the organic food offer in out of home catering. It's main aim is to find out the situation at Prague's restaurants, whether and because of which reason they offer or do not offer the organic food. The theoretical part contains the basic information concerning the problems of organic food, its production, labelling, way of control of ecological farmers and the comparison of prices between the organic and traditional food.There are also described the methods and techniques of the marketing research. The practical section is divided into two parts. In the first part the tasks of the questionnaire have been evaluated. This questionnaire was carried out in the frame of the marketing research. The second part contains the assessment of the specified hypotheses.
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Direct Bioproduction Sale in Selected Locality
ŽIŽKOVÁ, Adéla
The subject of my assignment is the direct sale of bio production. The main subject of my assignment was to find out consumer interest in selling bio products, respectively, for direct sales of bio production. Another objective was to analyze the current status of direct sales of bio production in South Bohemia region. The first point of assignment I have met on the base of consumer research using a questionnaire created in the application Google docs. My research showed that the use of direct purchase is used more women. The most common reason why women don{\crq}t like the direct purchase is little information. Most of the men don{\crq}t use direct purchase, because of lack of time and little information. The interests about direct sale have more woman than men. The main reason of woman why to use direct purchase is that they think that bio products from producer are fresher and trust that bio product is really bio. The most of the men will be interest it in direct sale because of freshness of bio products. The convenience of men is the main reason why they don{\crq}t use direct purchase. Women as a reason for disinterest reported lack of time The second research was focused on South Bohemia ECO farms. In total were asked 64 ECO farms, only 50 take part in. For bio farms engaged in cattle breeding is 32% of sales secured by sales of meat, live animals on the farms or own in shop. In other commodities grown on ECO farms in South Bohemia region have direct sale of their production only two milk companies. In commodities of fruit, cereals, forage legume and potatoes, none of the companies don{\crq}t have direct sale of own production.
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