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Analysis of the competitiveness of the selected company
RYBECKÁ, Pavla
The Master´s thesis contains analysis of environment in the company SG - Geotechnika, a.s. to find its position in the competitive market. Methods and procedures of strategic management in the company SG - Geotechnika, a.s., have been applied. The company focuses, except others, on consulting and engineering works and monitoring of buildings in geology and hydrology.
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Strategic Analysis of an Enterprise
Jandová, Veronika ; Dvořák, Jiří (advisor) ; Myslík, Lubomír (referee)
This dissertation is focused on process of a strategic analysis of a company, including analysis of an internal and an external environment. Its aim is to work out the strategic analysis of Secar Bohemia, a.s., to evaluate company's current situation of its market and to indentify all factors which could affect its development in future. It is divided into two parts: a theoretical part which contains theoretical basis (PEST analysis, 4C analysis, Porter's model, Checkup of the internal resources) and a practical part which apply that theoretical knowledge in Secar Bohemia,a.s. The output of the dissertation is to suggest the strategy and recommendations for futher development of that company.
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Strategická analýza podniku
Hnízdil, Radek ; Kovář, František (advisor) ; Točev, Ivan (referee)
The topic of this diploma thesis is the strategic analysis of an organization. The strategic analysis is specifically applied to an allowance organization Správa a údržba silnic Jihomoravského kraje, příspěvková organizace. Objective contents of the thesis are divided into an analytical part and a strategic part in relation to the short history of the organisation and its current state described in respect of the organisation's substance, structure and processes. In the first chapter of the diploma thesis the organisation's history and consequently its current state are briefly outlined. In the second chapter the organisation's external and internal strategic analyses are carried out aiming at the evaluation of the initial organisation's strategic position. In connection to this analytical part, the third chapter concentrates on the formulation of the organisation's strategy and on the definition of its specific strategic objectives. With the gradual implementation of these objectives, the target strategic positioning of the organisation should be achieved. The final part of the diploma thesis summarizes the most important findings that can fundamentally influence the organisation's successful development in view of its long-term perspective.
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Analysis of intermediary services in the Czech and Chinese markets
Li, Xiaokun ; Černá, Jitka (advisor) ; Kříž, Martin (referee)
V současnosti jsou mezi Čínou a ČR dobré ekonomické vztahy a existuje mezi těmito státy mnoho obchodních příležitostí. Aby bylo možné tyto příležitosti plně využít, hrají velmi důležitou roli zprostředkovatelské firmy, to jsou firmy, které poskytují tlumočnické, překladatelské a poradenské služby a přitom pomáhají svým zákazníkům s hledáním a kontaktováním obchodních partnerů na trzích Číny a ČR. Ve své práci se budu snažit podat ucelený obraz o odvětví zprostředkovatelských služeb na čínském a českém trhu.
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