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Production of newspaper
Kučerová, Zuzana ; KALLISTA, Jaromír (advisor) ; Badač, Peter (referee)
The bachelor's thesis "Production of festival newspaper; comparison of Festival Daily and Film Sheets" deals with a comparison of the festival periodicals as the production. The aim of the study is to describe the conditions of production of the festival newspaper at the International Film Festival in Karlovy Vary and Summer Film School in Uherské Hradiště in 2014, and show their influence on the final form of periodicals. Furthermore, these production environments will compare, evaluate and propose a basis for improving production conditions in the coming years.
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Apprehension of the Southwestern Company by University Students
Cimbura, Zdeněk ; Říha, David (advisor) ; Dvořák, Josef (referee)
In my bachelor thesis I deal with the corporate identity and image. I have also concentrated on public relations as an important component of the corporate communication. The theoretical part deals with the image formation through the corporate identity and also deals with public relations, reputation management and corporate social responsibility. The purpose of my thesis is to evaluate how university students apprehend the Southwestern company and its summer internship presented by the company. As the response to the theoretical part, I have introduced the Southwestern Company and its Southwestern Advantage Internship in the analytical part. The key point of the analytical part is the analysis of the corporate image. I have analysed the corporate culture and communication by survey, and the corporate design and products by the semantic differential. In the conclusion, there are recommendations for improving the apprehension of the Southwestern Company by university students.
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Forgotten Generation. Independent Activities and Samizdat in the Pilsen Region in the 80ies of the 20th Century.
Petrová, Jana ; Vaněk, Miroslav (advisor) ; Valeš, Lukáš (referee)
The degree work deals with the last century period of the 80s and 90s in the Pilsen region. Generally, it was time of lack of freedom and intolerance when all the state power was concentrated in one political party - the Czechoslovak Communist Party. With support of police this party manipulated with citizens' dignity, rights and thinking. Through description of some civic activities the work records groups of independent thinking in the Pilsen region. These activities were source of independent atmosphere; that's why they were supervised by the state power; their protagonists were monitored and their activities were supressed. In the work the independent areas are divided into chapters: church, music, scouting, camping, ecology. Another chapter focuses on the local dissent activities. Its members were predominantly from the above mentioned groups. Last chapter deals with unofficial publishing (samizdat) in this period. The aim of the degree work is to find (or at least to outline) the starting points and reasons that finally brought members of various groups (often diametrically opposite) together on the way of independent activities, dissent and unofficial publishing (samizdat).
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