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Brand Extension
Nováková, Jana ; Koudelka, Jan (advisor) ; Štědroň, Bohumír (referee)
The goal of this Master`s Thesis is to clarify issues and significancy of association bridging between parent brand and its extension. By analysing secondary and primary data and by using free association method I researched five brands (Michelin, Cosmopolitan, Duracell, BIC and Aquila) and their interesting extension. Within the analysis is highlighted the dominance of associations, their internal meaning and connection of associations between the extension and the parent brand. In conclusion, in response to found bottlenecks of researched brands are some recommandations about the internal meaning of associations, hidden meaning of category, artificiality of associations, fake success of extension and minor meaning of a product category.
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Prevention of immobilization syndrome in patients with extension.
POSPÍŠILOVÁ, Eva
Abstract More and more up-to date equipment in the health-care sector makes the treatment of fractures possible, especially by means of surgery. However, not every patient is indicated for surgery. Even today, we can see a patient with the extension at the standard and intensit care units. Therefore, nurses must know how to take care of this patient and how to prevent the risk of immobilization syndrome in patient with extension that may cause many serious complications. The aims of this study were to identify the negative factors affecting a development of the immobilization syndrome in a patient with the extension, to compare the differences in the use of immobilization devices to prevent the immobilization syndrome in a patient with the extension at the standard and intensive care unit and to determine whether patients with extension are familiar with possibility of the immobilization syndrome. Four hypotheses have been defined. In the first hypothesis we assumed that inconveniently selected positioning affected the emergence of the immobilization syndrome. This hypothesis was confirmed. Inconveniently selected positioning is most often involved in the immobilization syndrome. In the second hypothesis we assumed that inconvenient hygienic care affected the emergence of the immobilization syndrome. This hypothesis was also confirmed. The insufficient hygienic care affects a development of the immobilization syndrome. In the third hypothesis we assumed that the intensive care unit used more up-to-date equipment to take care of a patinet with the extension compared to the standard unit. This hypothesis was also confirmed. The intensive care units used more up-to-date equipment to take care of a patinet with the extension compared to the standard unit. In the fourth hypothesis we assumed that patients with extension had no information about the possibility of the imobilization syndrome. This hypothesis was disproved. The patients with the extension are informed about the possibility of the immobilization syndrome. The nurses at the standard and intensive care units in Hospital České Budějovice, a.s. (PLC) and Military Hospital Olomouc were asked to be a research sample. Data were collected by the quantitative exploration method using anonymous questionnaires. In total 110 questionnaires were distributed of which 68 were used for the final evalution. The remainig questionnaires had to be withdrawn from the investigation because they were completed insufficiently by the nurses. This study could help to supplement the educational material for patients with the extension and to increase the knowledge of the nurses in the area of care of such patient.
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Extension development for CMS Joomla!
Vojíř, Stanislav ; Nemrava, Jan (advisor) ; Kliegr, Tomáš (referee)
Writing of analytical reports in natural language is important, but not very simple. At this time, most of analytical reports are written in Microsoft Word and saved as classical files. The object of this bachelor thesis is the change to simpler writing of analytical reports in online application CMS Joomla!. To this functionality, we use some extensions of CMS Joomla!. After demands definition, we use an exitor-xtd plug-in and a component for CMS Joomla! 1.5. Using extensions, which were written in this thesis, authors of analytical reports are able to select part of dates from data mining application and insert this part to edited analytical report. The data source for including is xHTML presentation of data from data mining application. In this bachelor thesis, there are described information about dividing of xHTML document, part selection and including to the edited text. The secondary functionality of build extensions is updating of included blocks in selected analytical report. Users can select finished analytical report and update the included blocks with newer data. At the University of Economics, Prague, all students of informatics learn about fundamental data mining in the subject 4iz210 - Information and Knowledge Processing. In this subject, the students will use CMS Joomla! with extensions from this bachelor thesis. The start-up mounting will be at the end of summer semester in academically year 2008-2009. This bachelor thesis could be used as inspiration for extension development for CMS Joomla!, too.
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