|
|
Fair Trade - analysis of the selected product – TEA
Balcárková, Petra ; Boučková, Bohuslava (advisor) ; Kopecká, Lenka (referee)
The thesis on regards the topic Fair Trade - Analysis of selected products - tea, and discusses the international trade in commodities with regard to the human factor, where business conditions are not primarily aimed at fighting competition. The thesis is divided into two parts, the theoretical part explaining the concepts, history and vision associated with Fair Trade and tea. The second part is practical, its main objective is a field research, which is finding the awareness of the population of the Czech Republic about Fair Trade and tea. Finally, the thesis tries to outline other options how to better inform the Czech population on Fair trade and to increase the sale of products.
|
|
|
Development of The Fairtrade Brand in The Czech Republic
NÁCOVSKÁ, Aneta
The main aim of thesis is evaluate the current situation of Fairtrade in the Czech market and suggest the possibility of its further development. Another aim is to determine to what extent the purchase of fairtrade products for targeted customers. The principal part of the thesis is marketing research. The findings are presented suggestions and recommendations that can benefit Fairtrade oganizations.
|
|
|
Marketing communication of fair trade
Nídlová, Michaela ; Vávra, Oldřich (advisor) ; Masner, Aleš (referee)
This thesis focuses on how fair trade and its brand are communicated on the market. The theoretical part describes the basic concepts of marketing, marketing communication and marketing research. The practical part describes the general meaning of fair trade and its main principles and goals. The following section is devoted to the analysis of recent marketing activities. The main research investigates the level of knowledge of fair trade among Czech consumers. The conclusion summarizes the results of the research and also contains suggestions for improving the consumer awareness.
|
|
|
Fair Trade and developing countries in international trade
Lužná, Nikola ; Bič, Josef (advisor) ; Janković, Vukica (referee)
The thesis is focused on the analysis of the Fair Trade concept. Its main goal is to evaluate the potential of the market in the Czech Republic based on the analysis of the development of Fair Trade in the rest of the world and successful strategies used on various national markets, but with special emphasis on the strategy in the United Kingdom, where the concept is the most developed. Firstly, it describes the origin, formation and worldwide expansion of the movement. Afterwards, it characterizes basic principles and standards that have been set up and have to be kept by all the participants through the whole system. Secondly, I focus on the commodities that are sold under the Fairtrade Mark with an emphasis on the most significant ones, coffee and bananas. The general overview of the development of Fair Trade on the world market leads me to the market of the United Kingdom where I evaluate the causes of its success. Finally, I analyze the market in the Czech Republic and based on the strategies discovered on previous national markets I suggest those which could be applied on this market as well.
|
|
|
Fair trade position on the Czech market
Lipšová, Veronika ; Filipová, Vladimíra (advisor) ; Drozen, František (referee)
The aim of this Bachelor's thesis is to analyse the positon of fair trade on the Czech market. Firstly I introduce the fair trade movement and its principles, the main international fair trade organizations and also some of the critical views. The third part focuses on the availability of fair trade products in the retail sector and analyse the availability in two retail chains, dm drogerie and Kaufland. The last chapter is devoted to the Czech customers using a questionnaire survey I investigate the awareness of fair trade in the Czech Republic and who is the typical customer of these products.
|
|
|
The concept of fair trade - a path to development as well as an area of justified criticism
Čermáková, Kateřina ; Šaroch, Stanislav (advisor) ; De Castro, Tereza (referee)
This thesis deals with the evaluation of the concept of fair trade, specifically its impact on economic, social and environmental spheres of the life of producers and their communities in developing countries. The theoretical part defines the concept of fair trade, presents the historical development of the concept, discusses its main actors, principles and products; finally, it incorporates the issue into the theory of international trade. The main part of the thesis presents selected case studies that examine the impact of the participation in the fair trade system on producers of coffee, cocoa, bananas and sugar cane, and reveal whether fundamental objectives of the movement have been fulfilled in these cases.
|
|
| |
|
|
Poverty in Sub-Saharan Africa - causes, impacts, solutions
Svitáková, Lucie ; Cihelková, Eva (advisor) ; Pluskalová, Eva (referee)
The aim of this thesis is to highlight the issue of poverty in Sub-Saharan Africa. In the first part I give the definition of poverty and indicators which are used for its measurement. It also determines the factors that lead to poverty in this area. The second part deals with the characteristics of the main problems that arise from the existence of poverty. It includes mainly a lack of access to basic needs, high debts and unequal opportunities in international trade. The last chapter focuses on some of the many tools that could lead to eradication of poverty such as the Millennium Development Goals, debt relief and the concept of Fairtrade. The paper draws upon both Czech and foreign books and Internet resources, especially the annual reports, statistics and databases of international institutions.
|
|
|
Analýza značky "Fairtrade"
Němcová, Kristýna ; Průša, Přemysl (advisor) ; Odehnalová, Jitka (referee)
Fairtrade is a relatively young brand on the Czech market that is really interesting by its nature. The mark does not seek preferentially to maximize profits from the sale, but is interested in the ethical conduct of production of the goods in developing countries and fair rewarding today often disadvantaged workers and farmers. The aim of my thesis is to analyze the Fairtrade mark on the Czech market and to reveal the brand perception by consumers based on my own research. The theoretical part is concerned with the meaning of a brand, its features, brand equity and also describes the historical development of the mark Fairtrade. In the practical part I concentrate on the real analysis of the Fairtrade and based on the results from my research I find out the overall brand image in the minds of consumers. In conclusion based on the obtained results I try to formulate appropriate recommendations, which could help the mark in the future to improve the image and the market position.
|
|
| |
guest ::
