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National Repository of Grey Literature

217 records found  215 - 217  jump to record:

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	Vnímání jednotlivých značek notebooků českým spotřebitelem Líbenek, Petr ; Pincová, Eva (advisor) Cílem práce je formou dotazníku získat data, která následně na základě svých praktických zkušeností a poznatků porovnám s realitou. Reálné poměry na českém trhu s notebooky se pokusím nastínit v první, teoretické části své práce a následně vyvodím závěry. Cílem práce je nastínit situaci na českém trhu s notebooky a především chování a vztah spotřebitelů k jednotlivým značkám notebooků. Zjistit úroveň informovanosti spotřebitelů v této oblasti. Detailed record
	Vnímaní značky Triola Dohnal, Petr ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee) Práce je zaměřena na vývoj a současné vnímání tradiční značky Triola na českém trhu. Analyzovány jsou vybrané marketingové aktivity, které jsou dle názoru autora pro vnímání značky klíčové. Součástí práce je řada doporučení vedoucích ke zlepšení stávajícího stavu. Detailed record
	Výzkum spotřebitelkého vnímání cen se zaměřením na cenové prahy Procházková, Lenka ; Mottlová, Libuše (advisor) ; Koudelka, Jan (referee) Práce zkoumá vnímání cen, jejich přijatelnost pro spotřebitele, vnímanou cenu ? cenové úrovně, akceptovatelné ceny, jakou cenovou úroveň spotřebitel preferuje, cenové relace ? podmíněné komparace ceny ? odhad ceny ostatních výrobků na základě stanovené ceny jednoho produktu. Nejlepší značku u spotřebitele, podle čeho se spotřebitelé rozhodují při nákupu a rozdílnosti ve vnímání cen u jednotlivých skupin spotřebitelů. Detailed record

National Repository of Grey Literature : 217 records found   215 - 217  jump to record:

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