|
Design of marketing strategy in the company Imperium Finance
Petrovič, Marko ; Čermák, Radim (advisor) ; Sova, Martin (referee)
Internet marketing is currently one of the most important components of marketing. However, Internet marketing as a whole is much more important than mere webdesign, mere search engine optimization (SEO) or a simple PPC advertising. Most companies have recently made it throught with a website and that was all their presentation on the Internet. However, the internet is one of the fastest growing technology today and the number of its users is growing every year. Constantly there are new technologies that allow us to have a better user experience and also bring us new ways of presentation and promotion. Most of the companies make a mistake early on and underestimate the preparation, don't know their goals, customers or competitors. Internet marketing is the process and the contents of this process is the recognition, analysis, design, implementation, and ultimately verify that you achieve the goals of the organization. In the theoretical part it is defined internet marketing and its advantages over offline marketing. Briefly sum up the history and major milestones of Internet marketing that shaped its present form. Further, it's described current trends in Internet marketing and detail expands upon the selected Internet marketing tools and tools for evaluating the success of campaigns. The practical part deals with the proposal of marketing strategy in the company Imperium Finance. The main objective is to analyze the requirements of the company Imperium Finance, from analysis to draw specific conclusions and devise a marketing strategy that will support the vision and strategy of the company in the following period. All steps were carried out within the company Imperium Finance on real data from active clients and tested in action. The result is a proposal of a marketing strategy that will drive Imperium Finance, and a marketing plan for the company. The biggest benefit of this work is so real use theoretical knowledge in practice.
|
|
The current state and prospects for sustainable development of tourism in Slovakia.
Libantová, Silvia ; Indrová, Jarmila (advisor) ; Chaloupka, Radek (referee)
Tourism contributes to the prosperity of destinations by bringing financial resources, new jobs, a higher level of services and infrastructure development. However, if tourism does not develop sustainably, it is accompanied by negative factors, as well. Especially, negative impacts on the environment, such as: water and soil contamination, increased noise and overcrowded destination during the high season. As a response to the worsening state of the environment and possible irreversible changes caused by irresponsible human behavior, the idea of sustainable development is becoming more important. The theoretical part describes tourism in the Slovak Republic and highlights plans for sustainable tourism development. In the practical part, the results of the questionnaire, related to the awareness of sustainable tourism in the Slovak Republic, are evaluated. The main objective of this thesis is to evaluate the current situation in the field of sustainable tourism and to make suggestions for its future development.
|
|
Height measurement in the northern area of mining areas Doubrava and Karviná Mines In 2016
Kajzar, Vlastimil ; Waclawik, Petr ; Staš, Lubomír
In the northern area of mining areas Doubrava and Karvina mines on the border RA Detmarovice and Doubrava are implemented, the mining activities. For this reason, in order to detect possible effects of the mine to the surface and surface objects twice a year height focuses, points in this area stable. From 2014 he was a contractor for these works chosen by the Institute of Geonics, v.v.i., Ostrava. In August and November 2016 survey conducted campaigns planned this year, during which it conducted a total of 4 highrise focus of inter-related leveling routes, which are formed by these points. Highrise points are stabilized in the area of interest in several ways - usually in steel design height marks on buildings, then as an iron bolt concreted in the ground or using nails driven into the concrete foundation or other alternative means. Distribution points in the area of interest is indicative captured in the map appendix. Existing trace and focus points are highlighted in green, yellow trace inaccessible points, refocused points in red and violet points that have occurred to their long term disablement or destruction. Each zaměřovaných points in order to trace the terrain carefully documented (GPS coordinates, photos, text description) and registered. These documents are available from the contractor.
|
|
The leveling of the newly stabilized elevation points in RA Detmarovice in 2016
Kajzar, Vlastimil ; Waclawik, Petr ; Staš, Lubomír
In the northern area of mining areas Doubrava and Karvina mines on the border RA Detmarovice and Doubrava are implemented, the mining activities. For this reason, in order to detect possible effects of the mine to the surface and surface objects twice a year height focuses, points in this area stable. From 2014 he was a contractor for these works chosen by the Institute of Geonics, v.v.i., Ostrava. The measurement results are annually presented in the final report - elevation measurements in the northern area of mining areas Doubrava and Karviná Mines I. In 2016, the existing network of height points in a cadastral municipality Dětmarovice expanded by 11 new points. New points are stabilized by means of steel bench mark on objects. Elevation point near house No. 713 is a stabilized form of measuring support cast-in steel casing
|
|
Awareness of vegetarians about deficit of certain nutritions in vegetarian diet and about ways to compensate them
VORLÍČKOVÁ, Markéta
This thesis deals with vegetarians' awareness of the lack of specific nutritional substances in the vegetarian diet and their compensation. The aim is to explore whether vegetarians have sufficient information about the nutritional composition of their diet, whether they are interested in researching this information and whether the information is available and sufficient. I also looked at whether people with this eating preference are preventing potential nutritional deficits and subsequent health problems. There were designated the following three research questions: "How often and where do most vegetarians get information about a meatless diet?", "How can you achieve a full fledged vegetarian diet?" and "What is vegan awareness on the potential deficiencies in their diet, and how do they try avoid these?". In the theoretical part I deal with vegetarianism as a lifestyle, vegetarianism and its subgroups, the reasons for going to this way of life, the composition of a vegetarian diet with a focus on nutrients that may be deficient, vegetarianism and its impact on the body at different stages of development and ultimately the impact of a meatless diet on human health. The practical section is an elaborated form of qualitative research, specifically I chose semi-structured interviews. I collected the data from the interviews. The interview contained fourteen or fifteen questions, and women were also questioned about the pregnancy period. I asked questions regarding the issue of vegetarianism, veganism or raw foodism. I was interested in individual eating habits, nutrition knowledge and personal experience of the respondents. The data was collected between January 2014 and March 2014. The research group consisted of 6 respondents. The group was made up of women and men in the age range from 20 to 30 years. Among respondents there were vegetarians, vegans and raw foodists and the period of time in which they have been eating this way is different for every person. All respondents were familiar with the purpose of providing an interview and agreed to the publication. The interviews I conducted in person and were recorded on a dictaphone mobile phone. The results of my work show that most respondents do research about a meatless diet. They logically state that most intensive research took place while they were switching their eating habits, but now they still keep finding out new information. The most commonly used way was the Internet, specifically through websites such as www.soucitne.cz or www.vegan-fighter.com. Other sources used are books, articles, studies, and information received from friends or family members. The respondents argue that because the information was obtained this way, their diet is balanced. They are often trying to maintain diversity in their diet, for example, consume legumes and combine various foods such as legumes with cereals. Raw foodists state that they often consume sprouts, seeds, nuts, and of course a large amount of raw vegetables and fruits. All Vegans and Raw foodists know about the possible lack of vitamin B12, and some for this reason, use supplements. Also mentioned are supplements or protein complex supplements designed specifically for vegans.
|
|
The Finnish Landscape Photography and Its Role in Helsinki School
Bureš, Mojmír ; SILVERIO, Robert (advisor) ; Ledvina, Josef (referee)
In my bachelor thesis I am focused on the images of the Finnish landscape photography and relationship to nature due to the harsh geographical conditions. I will describe the political and cultural influences that affected the aesthetic thinking about perception of scanned landscapes. Furthermore, I would like to deal with the influence by art that have shaped and inspired the Finnish authors and compare it with the perception of the country abroad. For example Dieseldorf photography school (Bernd and Hilla Becher, Andreas Gursky), Japanese photographers (Hiroshi Sugimoto, Rinko Kawauchi) Czech photographers (Josef Sudek, Josef Koudelka) and the others .
List of the authors:
Into Konrad Inha, Caj Breme, Ismo HÖLTTÖ, Arno Rafael Minkkinen, Ilkka Halso, Maija Savolainen, Eeva Karhu, Kalle Kataila, Jyrki Parantainen, Elina Brotherus, Maanantai Collective, Mikko Rikala, Sandra Kantanen, Tiina Itkonen, Jorma Puranen, Susanna Majuri, Petri Juntunen, Eija-Liisa Ahtila, Nanna Hänninen, Pentti Sammallahti, Karl Emil Stahlberg, Riitta Päiväläinen, Marja Pirilä, Ritva Kovalainen, Sanni Seppo, Juha Suonpää
|
|
Mask, Disguise and Role Play in Worldwide Contemporary Self-Portrait
Helfertová, Žofie ; SILVERIO, Robert (advisor) ; DVOŘÁK, Tomáš (referee)
This bachelor thesis deals with the role of mask, disguise and playing with the roles through self-portrait in worldwide contemporary photography. In the first chapters it follows the general development of the self-portrait and a brief history of photography and its forms and tendencies from beginning to the present, it is also focused on the mask in general and role of masks and disguises in the history of photography. Main part of this work is the last chapter, which is devoted to the youngest generation of contemporary photographers. In their self-portraits we can follow tendency which reveals use of mask and disguise for change of their identity. However, they do not create a new identity but takes over, or form the illusion of existing already defined identities. The aim of this thesis is to present the mask as an instrument for role play through a self-portrait.
|
|
Activities and functioning of New web organization
Tyl, Jan ; PROKOP, Petr (advisor) ; SULŽENKO, Jiří (referee)
Abstract
Bachelor thesis Activities and functioning of New Web organisation aims to detailed analysis of this culture network. What paths choose, how fulfills its visions, etc. Describe the formation of the organization, motivations and partial steps, which New web takes for its funcioning. How partial sections of this organism thinks and how cooperate.
Also this thesis deals with organization structure of New web. Collectively write an overview of activities this network. Uncover sources of funding. All in relation with functioning of another culture networks in Europe. Concretely IETM, Trans Europe Halles and IN SITU organizations. In conclusion wants to outline future direction of New web organization.
|
|
The Role of Nurses in Colorectal Surgeries
ŠULCOVÁ, Jana
Theoretical basis: The problems in rectal and anal diseases have had rising tendency, especially haemorrhoidal diseases, on which we put emphasis in our bachelor thesis. 37% of adult population suffers from this disease so we may line it up to civilization illnesses. Their treatment involves wide range of medical methods, from the conservative therapy to semi invasive ways of treatment. The semi invasive treatment is well withstood by patients and it can help up to 90% of clients. This bachelor thesis is concerned with specifics of nursing duties in a colorectal surgery. It links with topics like taking faecal specimen, basic methods of endoscopy, communication with patients and giving them information about lifestyle. The theoretical basis describes haemorrhoidal disease and gives brief introduction into causes of its developing, most common symptoms and possible treatments. The aim of the thesis: From the practical point of view we set two tasks. The first one is aimed at specifics of nursing job in a colorectal surgery and the second one tries to monitor how nurses in colorectal surgeries inform patients about healthy lifestyle. We asked two research questions regarding these aims. The first research question is: What are the specifics of the nursing job in the colorectal surgery? The second question concerns how nurses in colorectal surgeries provide information to their patients about healthy lifestyle. Methodology: Regarding the bachelor thesis we decided to choose a form of a qualitative research with using semi structural interviews with practical nurses working in colorectal surgeries. The interviews took place from February 28 2014 to March 15 2014 in five colorectal surgeries in following towns: České Budějovice, Písek, Strakonice, Jindřichův Hradec a Třemošná u Plzně. The focus group was created of 6 nurses working in colorectal surgeries. The interviews were performed and recorded with the consent of all practical nurses involved in the research. All extracted data was arranged and categorised into groups that were consequently analysed. The interviewer´s questions were prepared in advance and some extra questions were asked during the interview. The interview was divided into five areas: Identification questions, role of a nurse, examination methods, recommendation and giving information about lifestyle. Results: The results show the specifics of nursing in colorectal surgeries. We found out that nurses working in colorectal surgeries deal mainly with preparing special medical instruments and devices needed for endoscopic examination. Then they assist doctors during a medical examination and with treatment methods of RBL (Barron´s rubber band ligation) and Hemoron, they manipulate with devices in a surgery, check hygiene measures, do administrative work and keep surgery office running. In other conversation areas practical nurses mostly mentioned sampling of biological materials, mainly blood and faecal specimen taking to be given up to histological examination, preparing patients for an endoscopic exam, communication with patients and attending to the intimacy of patients. Consequently we found out that more than half of the practical nurses pay attention to psychological conditioning of the patient before rectoscopy. The research also revealed some weak spots. More than half of the nurses in the focus group do not inform patients about preparations before anoscope exam. Barely one third of the group said that they inform patients about the natural emptying before the exam. Regarding the issue of giving information about lifestyle, we came to the conclusion that practical nurses, even though they do not have enough time, try to inform patients about physical activities, hygiene care and quality of eating and they do it in sufficient rate. But because of the time constrain they put emphasis only on the essential information.
|
|
Men's awareness about the issue of testicular cancer.
POSPÍŠILOVÁ, Markéta
Theoretical solution Testicles are the primary male sexual organs producing testosterone. They not only make sperm but also secondary sexual features and the whole personality. We should mainly pay attention to testes in oncology because there are more occurrences of tumors with the men of younger age. These men might be very sensitive about the problems concerning sexual system and that is why the bachelor thesis deals with the issues of men's knowledge of testicular cancer. There is basic information in the thesis about organs anatomy, factor of disease, diagnostics and medical treatment. The thesis is further focused on secondary preventive measures and method of self-examination of testicles. It helps to recognize the problem in time which is in this kind of cancer very crucial. There is also mentioned the role of nurses and their instruction to men about the prevention of testicular cancer, medical care of the patient during the diagnostics, pre-operative preparation, postoperative care and other healing process. Aim of the Thesis Aim 1 Find out how much men are aware in the field of testicular cancer? Aim 2 Find out the change of behavior of men to their health after the operation of testicles? Research Question n. 1 How much men are aware about the problem in their risk age? Question n. 2 How much men are aware of self-examination methods? Question n. 3 In what field has changed the men's behavior to their health after the operation of testicles? Methodology To be able to find out necessary data, qualitative method was picked. To the collection of information was used method of half-standard interview with the questions to the concrete issues. Five respondents in a risk age were approached to the research in the case of malignant tumors origin on testicles and five respondents who had already undergone the treatment of this disease. Information was analyzed, consequently put to the categories and finally evaluated. Results Results of the research showed that men are mostly aware of the problems of testicular cancer. They usually underestimate this disease because they are not informed about the issue enough. Men usually know about the symptoms but most of them have wrong idea about the age occurrence and medical treatment. Preventive method of self-examination is for men usually unknown. Respondents who underwent operation of malignant tumor of testicles are about this method properly instructed. Frequently, according to the results, they make light the return of the disease and also do not practice the self-examination method regularly. Results also revealed that this disease is still somehow a taboo. Some respondents with the successful cure admitted that they were ashamed for this diagnoses. Conclusion The research showed us that men are not informed enough about the malignant tumor of testicles. This also confirms the fact that healthy men do not know the self-examination method. According to the results men who underwent the treatment of testicular cancer are now more informed but they usually underestimate the necessity to do the self-examination regularly. They also admitted in the interview that they were not informed enough before the disease. If they were, their health problem could have been discovered earlier and the high risk of metastasis could have been lower. For all this there is a need to increase the knowledge of the malignant testicle tumors in population which will influence the regular usage of self-examination method and it can also change the attitude of men to their health. Bachelor thesis contains pamphlet about the origin of testicular cancer. It is intended for men who are in risk age and it will be offered as a practical usage in medical facility.
|
guest ::
