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National Repository of Grey Literature 22 records found  beginprevious21 - 22  jump to record: Search took 0.02 seconds. 
The analysis of shopping behavior in Bruntál
 Burkertová, Martina ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
The bachelor thesis is covering characteristics of retail shopping of town Bruntál and the following analysis of the behavior of customers. The work is divided into three chapters. First describes basic characteristics of the region and Bruntál itself. It covers mainly demografical and socioeconomical structure of inhabitants. Second part discuss in detail available shopping facilities of Bruntál with the emphasis on the large shops (hypermarkets, supermarkets, disconts). Third, final part proceeds with the analysis of results of the questionary research performed in Bruntál. The interpretation of the results was given using graphs and tables.
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In store komunikace v obchodním řetězci Ahold Czech Republic, a.s.
 Vejmelka, Jiří ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
In-store communication is part of marketing communication. Importance of in-store communication is on the rise, since mass-media communication is loosing its efficiency. In-store promotion works with variety of instrumens, how to influence customers right in the place of sale. How these instruments work and influence customers is the main focus of this thesis.
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National Repository of Grey Literature : 22 records found   beginprevious21 - 22  jump to record:
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