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Legal and ethical framework for the use of nudity in marketing communications of companies of the fashion industry
Vénosová, Veronika ; Boháček, Martin (advisor) ; Votava, Tomáš (referee)
The thesis deals with the legislative framework governing the display of human nudity in marketing communications of the fashion industry. Its aim is to explore the legal and ethical framework which governs its use in advertising in the Czech Republic and selected EU member states (The United Kingdom, France, Italy) and the United States. Firstly, the very concept of fashion is defined, followed by historical overview that focuses on the methods of promoting fashion brands, with particular regard to nudity, from the very beginning of the 20th century to the present. Following is the current practice in marketing communications, including its online aspects. Thesis then describes the legal framework and ethical framework that regulates the use of nudity. It includes an outline of selected cases, when complaints about allegedly improper use of nudity in advertising were judged by state or self-regulatory bodies. There are also results of the poll among companies which already used nudity in their marketing communication and the results of the public survey. Work is concluded by prediction of the possible use of this phenomenon in the future based on an extrapolation of current developments.
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Keeping client´s intimacy in gynecological ambulance.
BRAUNOVÁ, Václava
The concept of intimacy, is defined as privacy, confidentiality, comfort and intimacy, in dictionary of foreign words. Intimacy is not only in everyday life, but also in nursing. With increasing requirements for quality care holistic care become needed. This care includes all client's needs in gynecological ambulance. Intimacy can be included into the needs of self conception and self esteem. The midwife as a provider of nursing care should meet all the client's needs in the gynecological clinic. Therefore a client who attended gynecological ambulance expects compliance with its intimacy. The theoretical part deals with the client's needs, especially the need of self conception and self-esteem and the need for certainty and security. Knowledge of history of nudity and intimacy is included. It focuses not only on the client and her personality, but also on the midwife. Midwife acts here as an educator, controls hers communication skills and respects the client's rights. The theoretical part also includes the specifics of nursing care in the gynecological ambulance. To handle the practical part of the thesis method of quantitative research was used. Interviews were used for quantitative research method. For this purpose two questionnaires were developed. One was intended for midwives and the other for clients of all ages. The questionnaires were mapped for area of intimacy and its observance in the gynecological ambulance. The aim of this study was to determine whether and how is the client's intimacy in gynecological ambulances. Objective 1 was met. Based on the selected targets were set hypotheses. H1: Midwives provide intimacy with clients in gynecological ambulances. Hypothesis H1 was confirmed. H2: Clients who attend ambulances for preventive gynecological examinations, expressed greater satisfaction than to comply with client's intimacy that comes with health's problems. Hypothesis H2 was not confirmed. H3: In the gynecological outpatient clinics is provided by physical rather than psychological intimacy. Hypothesis H3 was not confirmed. Results of the research thesis can be applied to some of the conferences of the Regional Hospital in Usti nad Labem. Part of the thesis is an information leaflet - intended for clients in the gynecological ambulances.
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Determination of supply intimacy in applying the provision purgative clysma
LINHARTOVÁ, Petra
Abstract One aspect of nursery care, which is still neglected in czech hospitals, is right of pacients to privacy. That means, right to intimacy in various situations as well. Intimacy is sensitive area, that is confirmed especially by pacients. Pacients percieve questions about their sexulatity and emptying very annoyingly, which are included in nursery process. They don´t want answer them and consider them as inadequate. Accordingly it is very important to keep feeling of privacy, even in case of pacient, where is practised just essential nursery intervention, for example purgative clysma. Preamble theoretical part of this thesis discuss about anatomy an fyziology of thick intestin and about history of applying the purgative clysma. There are presented correct methods in applying the purgative clysma, for example right position, place where is clysma applied, indication and contra-indication during the provision purgative clysma. In the second theoretical part of this thesis is explained expression intimacy, areas and factors, which influence the intimacy. There is mentioned role and dilemma of naked, feeling of shame, self-respect and self-confidence. For obtaining of necessary dates to access set targets and to make anaylsis of these dates, was used questionnaire method. Questionnaires were distributed to pacients and nurses at surgical wards in Ceske Budejovice and Chrudim. Main target of this thesis was to determine the satisfaction of clients during supply of intimacy in applying the provision purgative clysma. The first one of defined hypothesis was not confirmed. Clients at hopitals are dissatisfied with supplying of intimacy by nurses during the provision purgative clysma. Hypothesis number two was not confirmed as well. For self sufficient clients is intimacy during the provision purgative clysma better supplied then for bed-rid clients. Results of this thesis demonstrate fact, that self sufficient clients and bed-rid clients are satisfied with methods, which are kept by nurses during the provision purgative clysma.
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