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Nákupní chování nastávajících maminek na trhu s rychloobrátkovým zbožím v ČR
Chládková, Iveta
CHLÁDKOVÁ, I. Shopping behavior of expectant mothers on the market of fast-moving consumer goods in the Czech Republic. Diploma thesis. Brno: Mendel University in Brno, 2020. This diploma thesis deals with the shopping behavior of expectant mothers on the fast-moving consumer goods market in the Czech Republic. This work aims to form recommendations for subjects that focus on this segment and whose decisions could lead to an improved shopping environment and facilitate shopping for pregnant women. To achieve this goal, it was necessary to characterize the shopping behavior of consumers, identify the factors that affect their behavior, and identify the problems and obstacles which they face during the purchasing process. The shopping behavior of future mothers was examined through a questionnaire survey (n = 292) and individual in-depth interviews (n = 31) supplemented by observation (n = 5) in a typical shopping environment. The research showed a change of attitude towards online purchases of fast-moving consumer goods and different perceptions of barriers to shopping in brick-and-mortar stores during the various stages of pregnancy. Recommendations concerning the exterior and interior of stores are proposed at the end of the thesis.
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Chování spotřebitelů při organizaci svatby a marketingová doporučení pro subjekty působící v tomto odvětví
Velecká, Veronika
This diploma thesis deals with consumer behavior on the market with wedding, wedding planning in the Czech Republic. It focuses on identification of factors which influence consumers and describes this problem. Especially it focuses on ways of search suppliers and purchases. After that we can recommend an effective way of propagation. The main source for analysis of consumer behaviour was a questionnaire survey conducted on sample of 331 respondents. The quantitative survey was supplemented with in-depth interviews (n = 20). The survey results allowed to formulate recommendations on market with wedding and wedding planning.
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Chování spotřebitele ve věku 18 - 29 let při nákupu osobního automobilu
Lajza, Martin
Lajza, M. The behaviour of consumers aged between Eighteen and Twenty-nine when buying a car. Bachelor thesis. Brno: Mendel University in Brno, 2013 This thesis is divided into two parts -- theoretical and practical. In the theoretical part I focused on studying references. The content is a characterization of the consumer, consumer's market behaviour and market segmentation itself. In the practical part, I defined the basis, based on my knowledge and marketing research, that explains how consumers behave in a given situation and how the company should react to suit to the consumer as much as possible. The thesis will be in service as a basis for marketing strategies for the company Autocentrum Jih 2000, a.s.
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