|
|
Farming Market in Czech Republic
HAMÁČKOVÁ, Tereza
In the last few years have farmers' markets in the Czech Republic still greater success. By farmers' markets we are trying to promote local and regional food to get into a deeper level of awareness, and to become more popular. The range is very varied but referring to the range of many legislative regulation, laws, norms and announcements. Farmers' markets are subject to the same legislation as any other food sales. In the dissertation were performed structured interviews with vendors at farmers markets and held a questionnaire survey among customers of farmers' markets and wider community from all over the Czech Republic. In the questionnaire surveys got involved 187 respondents and thanks to this survey were evaluated by the fixed hypothesis. Three out of four.
|
|
|
Farmer markets - legislation, products
KABEŠOVÁ, Veronika
Recently, farmer markets have become a favourite place for shopping. An offered assortment varies a lot. It is connected wich a number of laws,notices and standarts. The sale of individual items is regulated wich the same legislature as the sale in common shops. Questionnaires were spread over the farmer market in Tábor. Altogether,203 people of different age took part in the research. Based on the results of the research,70% of people know that a stall wich dairy and meat products has to be supplied wich refrigerating lquipment. 31% of people are interested in an origin of the products and 82% of people expressed their interest in reading labels on the products.
|
|
|
Marketing research farmers markets in the Czech Republic
Adámeková, Katarína ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
Diploma thesis on the topic of marketing research farmers markets aims to identify the most important motives that influence buying behavior of consumers who visit farmers markets, as well as those who do not seek out farmers markets on the contrary. The first part is to get familiar with issues from a marketing point of view. Next, I considered it important to clarify to what are principles and rules of farmers' markets and how do they work in general. The practical part of my thesis includes its own investigation dealing with the degree of popularity of farmers' markets for consumers in the Czech Republic. The conclusion gives marketing recommendations based on the analysis of the results of my research and the external observation. The results of my research can serve both for laymen who want to learn more about this topic from a marketing point of view, as well as for all stakeholders in this field.
|
|
|
The position of of organic food and farmers' markets: Czech Republic versus other developed countries in Europe
Murasová, Barbora ; Odehnalová, Jitka (advisor) ; Puta, Pavel (referee)
This thesis deals with the position of organic food and farmers' markets on the food markets in the Czech Republic and other developed countries in Europe. It is divided into four main parts. First starts with an introduction to the subject and focuses on explaining the basic terms such as organic food or farmers' market. In the second part the marketing of organic food and farmers' markets is analysed -- mainly its components and tools, an emphasis is placed on consumer behaviour as the most important aspect. The third part deals with the European market of organic foods in general and there are also described some specifics on selected markets. The last, fourth part analyses the organic food market in the Czech Republic and it contains a survey of Czech organic food market with a help of a questionnaire survey.
|
|
|
Strategic analysis
Jonášová, Monika ; Krause, Josef (advisor) ; Tyll, Ladislav (referee)
The goal of this Master's thesis is to conduct a strategic analysis the farmers markets in Czech Republic, with the emphasis on external analysis. The core of the analysis is composed of two main parts. The first one is the theoretically-methodological part, which sets the basic terms, methods of the stratgic analysis and definition of the SWOT analysis. The second part is devoted to aplication of the external analysis methods to the farmers markets, revealing threats and opportunities and proposal of the strengths, which the new farmers market should have and also defining the weaknesses which should be avoided. It also mentions a strategy of penetrating this sector of the industry by a new subject and intrudoces the strategy for foreign farmers markets. The final part of this work is devoted to comparison of Czech and foreign strategies and prognosis of the development of the farmers markets.
|
guest ::
