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National Repository of Grey Literature 22 records found  beginprevious21 - 22  jump to record: Search took 0.04 seconds. 
Marketing of the music festival Dvořák’s Prague
 Pavlů, Kristýna ; Procházková, Markéta (advisor) ; Kubíčková, Lenka (referee)
This thesis focuses on marketing activities of the classical music festival Dvořák's Prague. Its goal is to analyze the advertising and other marketing activities of Dvořák's Prague in detail. On these bases recommendations on how to increase the knowledge of the festival will be proposed. The thesis is divided into two parts. In the first part the thesis focuses on theoretical points related to marketing ín general and to the arts, which are the subject of the festival. Then the concept of the market research is defined, its process and methods. In the second part, theoretical points are applied. After the introduction of the festival itself, the thesis continues with the analysis of particular marketing activities and with the marketing research, which was conducted to discover the public knowledge and awareness of the festival. In the final part the findings from the analyses of marketing activities and results of the marketing research will be used to propose possible improvements in marketing campaign to increase the public awareness of the festival.
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Classical Music in Religious Education of Primary School Children
 NOSKOVÁ, Blanka
The tesis deals with the use of classical music in Religious Education of primary school children. It defines the term (music) and observes its significance in human life and society. The thesis points to music´s emotional, social and especially spiritual dimension. It enquires the common features of music and religion and points to the significant position of music within religion. The practical part of the thesis brings a few of the demonstrations of the specific application of classical music in lessons of Religion Education.
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National Repository of Grey Literature : 22 records found   beginprevious21 - 22  jump to record:
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