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Podnikatelský záměr
TICHÁ, Anežka
The aim of this diploma thesis is to assess the business plan feasibility in the form of an agritourism pension with wellness facilities. This study consists of two fundamen-tal parts. The theoretical part defines, using the literature and the author's knowledge, the concepts of which knowledge is necessary for any business. Especially, it presents the business sphere terms, defines various methods of processing business plans and explains the term agrotourism. The practical part describes a specific business plan.Applying the analysis the feasibility and potential prosperity of this business plan is evaluated.
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Financování malé rodinné farmy s využitím fondových prostředků a rozvoj agroturistiky
PILÁTOVÁ, Irena
This diploma thesis is focused on mapping the method of financing and management of a family business with the help of financial resources from fund sources and the development of agrotourism in an agricultural enterprise. The work is focused on the agricultural farm of Irena Jurčíková, whose business is the breeding of beef cattle without marketable milk production. The first theoretical part of the thesis defines the possible current financial support for small family businesses, which are further described in more detail, their development and the procedure for applying for grant titles. The second application part characterizes a small family farm, which focuses on cattle breeding without marketable milk production and its management. It also describes the evaluation of financial support that the agricultural entity draws annually from the European Union and national resources. For the elaboration of my diploma thesis I chose the method of personal interviewing, for which the internal documents of the family farm were used, which were processed, and on the basis of these documents the dependence of the farm on received financial subsidies and further possible development in agrotourism.
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Business plan "Construction and operation of the boarding house"
PETRŽILKA, Radek
The aim of the thesis is to process a detailed business plan with the topic "Building-up and Running of a Boarding-house" which is viable. A part of the thesis is a literrary recherche which submits theoretical knowledge from the chosen area. Basic therms from the area of business and agrotourism are submitted by the author.The business plan and its individual parts follow. The information in this part originated via studying of technical literature and its implementation.The information is further used in a practical part of the thesis. The complete business plan of Agropenzion Zlatý Dvůr is processed in the practical part of the thesis.The business plan itself is made of the front page (showing basic information about the business), a content, an executive summary, a description of the business opportunity, the aims of the firm and its owners, a marketing plan, an operation plan, personnel sources, a financial plan, an analyses of the environment with chosen analyses.
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Agrotourism as a tourism phenomenon
Čiháková, Dominika ; Procházka, Jan (advisor) ; Navrátilová, Miroslava (referee)
The thesis is focused on agrotourism, which is a frugal kind of tourism, behaves to the nature, so that it burdened the least and thus support a sustainable tourism development. The aim is to describe the area of agrotourism. Theoretical part describes in detail the concept of agrotourism and explains its meaning and importance, comparing the Czech touristic environment with the foreign one, describes the institutions that operates in the agrotourism and rural tourism. The practical part is made up of a questionnaire survey, which determines whether people have the notion of tourism in the consciousness or what they mean by this term and what is their position to the agrotourism. Furthermore, the observation method is used, which describes in detail two farms. It is a farm Ko ík and a farm Zababe . Keywords: Frugal tourism, sustainable development, rural tourism, agrotourism, marketing mix of tourism, international agrotourism
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Agrocentrum Ohrada a jeho vliv na rozvoj venkova v zázemí Letovic
Kraváčková, Sabina
The goal of this thesis is to investigate the influence of Agrocentrum Ohrada on rural development in the micro region Letovicko. The theoretical part of the thesis characterizes agribusiness as a chain of activities leading from primary production to final consumer. Simultaneously it describes agrotourism as a part of rural tourism that should be a part of a chain of agribusiness. The practical part of the thesis characterizes the hobby area of Letovicko and Agrocentrum Ohrada, in terms of conditions for development of agribusiness, agrotourism and possible economic support, through SWOT analysis. In conclusion of the thesis I evaluate the importance of the company for development of micro region and agribusiness.
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Možnosti rozvoje agroturistiky na Pohořelicku
Kopečková, Nikola
The main aim of this bachelor thesis is to characterize the territory of Pohořelicko, defined by individual municipalities in terms of agrotourism. Our findings will be based on a field research. As a data collection technique, interviews with the service providers will be used. The thesis describes three agro-tourism facilities that offer opportunities associated with the agrotourism. Individual strategies of the agritourism development were defined through the SWOT analysis in the area under study.
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Regionální diferenciace podpory cestovního ruchu na venkově prostřednictvím PRV: srovnání Plzeňského, Karlovarského, Ústeckého a Libereckého kraje
Šedivá, Lenka
The aim of the thesis is to evaluate the support of rural tourism from the Rural Development Programme 2007-2013 in four chosen regions - Plzeň Region, Karlovy Vary, Ústí nad Labem and Liberec Region. The theoretical part of the thesis includes the literature research concerning the issue of rural tourism, rural areas and discusses the importance of this specific form of tourism for rural development and its application, especially with regard to the analyzed territory and its natural and cultural-historical potential for the development of various forms of tourism. The next part of the thesis deals with the financial support of tourism through the European funds, with an emphasis on the Rural Development Program and its conditions, followed by the detailed analysis of the projects supported by Rural Development Programme 2007-2013, measure III. 1.3. The main objective of this part is to evaluate the projects in relation to rural tourism and to find answers to the questions whether the support was concentrated in tourist attractive areas or how the projects utilize the natural-cultural attractions of the given area. It also includes a more detailed assessment of the support of agritourism, eco-agritourism and hipotourism as specific forms of rural tourism.
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Rozvoj a nové trendy agroturistiky v mikroregionu Židlochovicko a na Břeclavsku
Benešová, Veronika
The bachelor thesis The development and new trends in agroturism in the microregion of Židlochovicko and in Břeclavsko is divided into several parts. The first, theoretical, part deals with the issues of agroturist development in the regions of Židlochovicko and in Břeclavsko. It maps the natural and tourist attractions, wine destinations, wine trails, cycletracks which are significant for each region, as well as the local events within country tourism. The second, practical, part of the work presents SWOT analysis of these two regions and statistical research evaluating the agrotourist development of these regions. The survey employed a guestionnarie aimed at both the visitors to these regions and local inhabitants. The aim of the survey was to determine the level of the agrotourist development in the given areas, comparision of these two localities in terms of agrotourism and also assessment of the results and possible causes of the phenomena which are dealt with in the survey.
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