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National Repository of Grey Literature

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Social advertising Krásová, Petra ; Zamazalová, Marcela (advisor) ; Procházka, Jan (referee) Diploma thesis introduces the social advertising, its legal and ethical aspects and the role of an advertising agency in a process of its creation. Practical part includes the results of a research related to attitudes of non-profit organizations, advertising agencies and general public to this issue. Detailed record

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