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National Repository of Grey Literature 22 records found  beginprevious21 - 22  jump to record: Search took 0.01 seconds. 
The political marketing of the political party TOP 09 before the election in 2010
 Vávrová, Barbora ; Vymětal, Petr (advisor) ; Kuta, Martin (referee)
The Bachelor thesis "The political marketing of the political party TOP 09 before the election in 2010" deals with the analysis of use of the marketing instruments and their application in the election campaign of the TOP 09. The first theoretical part of thesis describes the political marketing and deals with theory of the election campaigns and the political parties from the marketing point of view. The second part represents the political party TOP 09, its origin and the main leaders. The practical part describes the political marketing of the TOP 09 and its election campaign. The end of the thesis analyzes and evaluates the political marketing of the TOP 09 and its share of the success in the elections in 2010.
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Political party TOP 09 and Karel Schwarzenberg
 Salajková, Linda ; Dvořáková, Vladimíra (advisor) ; Vymětal, Petr (referee)
This diploma thesis focuses on relations between a candidate and a political party and how these relations are influenced by political marketing and media. Political party TOP 09 and its leader Karel Schwarzenberg are studied during the political campaign preceding Czech legislative election in May 2010. The study is based on TOP 09's documents and interviews of Karel Schwarzenberg in Czech media. Theoretical part of this thesis is dedicated to concepts of political marketing, influence of media and models of communication. Content analysis compares themes and ways to speak about them used by the party and by Schwarzenberg. Qualitative analysis asks if the party can make use of Schwrazenberg for its own campaign and how strength and what sort of are relations between TOP 09 and its leader.
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National Repository of Grey Literature : 22 records found   beginprevious21 - 22  jump to record:
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