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National Repository of Grey Literature 22 records found  beginprevious21 - 22  jump to record: Search took 0.00 seconds. 
Competitive position analysis in the market with managerial education
 Plíšková, Lucie ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The final thesis deals with competitive position of an educational institution, which provides Masters of Business Administration programs on the Czech market with managerial education. Using the methodology of positional maps it evaluates the power of the school towards its competitors. The thesis includes an analysis of internal and external environment which provides us with major strengths and weaknesses of our institution. It also sets the fields management of the school should concentrate on. The thesis can also serve for MBA potential customers as a list of institutions which provide this type of education in the Czech Republic.
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Marketing of school on target institution
 Dvořáková, Ivana Bc. ; Hesková, Marie (advisor) ; Navrátilová, Petra (referee)
Provést analýzu interního a externího prostředí. V primárním výzkumu se zaměřit na marketingové řízení škol. Navrhnout vzdělávací modul pro zvýšení úrovně implementace marketingu v prostředí škol. Zpracovat případovou studii vhodnou pro trénink vybrané oblasti marketingového řízení školy a pro výuku formou e- learningu. Diplomová práce je součástí projektu CZ.04.1.03/3.2.15.1./0072 - Rozvoj profesních kompetencí pedagogických pracovníků.
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National Repository of Grey Literature : 22 records found   beginprevious21 - 22  jump to record:
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