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Application of new media including social networks on power company communication with its customers
Binderová, Vladimíra ; Zamazalová, Marcela (advisor) ; Podzimek, Václav (referee)
The aim of master's thesis is to discover viable potential of using modern communication tools in power company with stress on using social networks. Subsequently real applications of new marketing tools on particular campaign are proposed. In the theoretical part of this thesis the communication campaign process is described with focus on modern marketing communication tools and their practical examples. The RWE company is introduced and basic characteristics of energy sector are mentioned. The practical part consists of RWE communication campaign assignment from 2008, summary of marketing communication tools used in it and proposals for application of new marketing tools on this campaign. An approximate budget and reach are estimated. The result of master's thesis is critical opinion on usage of new communication tools in power company and recommendation for applying them in the future.
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EU energy policy
Popelka, Milan ; Adámková, Vlasta (advisor) ; Horák, Jiří (referee)
This bachelor thesis deals with EU energy policy. The first chapter analyzes the development and current status of energy sector in the EU. The second chapter describes the development of EU energy policy and analyzes the main areas of cooperation. The third chapter focuses on some of the issues of energy security. Specifically, in this chapter, characterized primarily by the European Union's energy relations with Russia and major projects in infrastructure, that energy security is directly linked.
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The Liberalisation of the Electricity Market in Poland
Bahula, Dušan ; Zajíček, Miroslav (advisor) ; Halás, Vladimír (referee)
This diploma thesis deals with the development of the Polish power sector since the introduction of the first energetic law with the orientation on the electricity. It describes the development of the production sector, the distribution sector and the transmission sector. It is devoted also to the privatisation of the subjects that act on this market. This thesis deals with the development of the cross border auctions with the neighbouring countries, concretely the Czech Republic, Slovakia and Germany. It tracks the development of the offered amounts of the capacities from the shortterm and longterm perspective. It describes the issue connected with the longterm contracts of the Polish transmission operator and its whole function on the market. It tracks down the electricity price development from the year 2000, it mentions the recent electricity prices of the Polish market and deals with the possible future price development.
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