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Expectations of development of tourism in Prachaticko
MRÁZ, Pavel
The thesis is focused on the Prachatice area. In the framework thesis was realized field research, determined profile visitor, created product package Criss-cross the Prachatice Area (specializes in cycling tourism, discovering nature, towns, ancient, historical and cultural monuments) and designed new tourism offer.
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Destinations for Tourism in Russia - Present Situation and Options
NEŠPOLOVÁ, Jana
This bachelor´s thesis is dedicated to tourist destinations in Russia. The work is divided into two major parts, which are further divided into chapters. In its first part literature was studied, literature search was written, and conditions for development of tourism in selected areas were assessed. The second part deals with the current state of tourism and analyses the offers of Czech travel agencies. At the end of the second part, based on collected data, further options of the development of tourism in Russia were outlined.
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Promotion of tourism in Českobudějovicko
LEXA, Stanislav
Thesis called "Promotion of tourism Českobudějovicko" is focused on the Borovany, Trocnov and surroundings. The work was carried out field research, which revealed weaknesses in various areas of sites. It was created a product package, design of the offer innovation and a way to promote tourism.
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The Analysis of the Types and Forms of Tourism in the Táborsko Region
KOPECKÁ, Jana
My bachelor thesis is aimed at the definition of the examined tourist destination Tabor, precisely the Chýnov, and to do analysis of the sorts and forms of tourism in selected area. Implement and evaluate fieldwork, design innovation and appropriate project product package. On the basis of fieldwork and situational analysis in the destination Chýnov product package was designed "To the beauties of the Chýnovská cave", with a focus on knowledge of natural, cultural and historical monuments.
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Analysis services travel stir in Prachaticko
CEPÁKOVÁ, Viola
The work is aimed at the definition of the investigated tourist destination Prachaticko, the completion of the analysis of the tourist services, the completion and the evaluation of the field investigation, the proposal of the marketing conception and the definition of the marketing mix. The visitor profile for this destination was defined by the questionnaires and the personal survey. On the basis of this evaluation I proposed the product ``Historical region of Prachaticko{\crqq} which is focused on discovery of natural, cultural and historical sights and bicycling. The service package for this product includes accommodation services, boarding and entrance fees to cultural events and historical sights.
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Analysis services travel stir in choice region
JORDÁNKOVÁ, Simona
The topic of this bachelor work is Analysis of tourism services in Tabor region. Analysis of background and service in tourism in this destination, realization and evaluation of field survey were made. Steps to improve the situation were suggested and finally a marketing mix was set up. Tourist destination disposes with very rich potential, which can be used in tourism. On the basis of a questionnare contentment of customers with provided service was assessed, together with the level of tourism developement, purpose of journey and length of stay. In the bachelor work a concept of a produkt package and at the same time a marketing mix for the age category 50+ was set up.
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Expectations of development of tourism at Prachaticko
MRÁZ, Pavel
Bachelor thesis is focused on tourism in Prachatice. The main aim of this work was analysis of the tourism in Prachatice, preparation of the product package and the completion of marketing research. The results of the survey indicated the typical visitor profile. Based on the profile, a new product was created called {\clqq}Cycling for Nature, History and Adrenaline in the Prachatice Area``. The produkt concerns cycling tourism, adrenaline experiences, discovering towns, nature and chateaux. The package includes accommodation and transport services, the option of adrenaline sports and visits to technical, cultural and historical monuments.
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The analysis of tourism in the selected city (Třebíč)
Kačírková, Lucie ; Jarolímková, Liběna (advisor) ; Vaško, Martin (referee)
The bachelor thesis deals with the issues of tourism development in the selected city -- Třebíč. The goal of this thesis is to assess the current level of tourism in the city, to analyze its potential for tourism development, the tourism infrastructure, the visit rate and to draw conclusions and propose measures. The first section deals with theoretical definition of basic concepts of tourism related to its operation in the city. The second section provides a brief description of resolved destination. The analysis of tourism in Třebíč is carried out within the third section of this thesis and it analyzes the potential for tourism development, the tourism infrastructure and the supply of tourism products of the city. The findings are summarized in form of a SWOT analysis. The fourth section analyzes the visit rate of attractions, information centers and accommodation facilities in the city. The profile of a visitor of Třebíč was made by using the project of CzechTourism "Monitoring of visitors in tourist regions of the Czech republic". In conclusion, proposals to attract new visitors and raise awareness of Třebíč as an attractive and competitive tourist destination are presented.
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Economics of utilization and functioning of historical monument in light of regional developement on the example of Cesky Krumlov region
Nováková, Vendula ; Patočka, Jiří (advisor) ; Slepička, Alois (referee)
A thesis is concerned with the functioning of the State Castle and Chateau of Cesky Krumlov and with the impact of the UNESCO monument on the krumlov's tourist destination and region. A theoretical part is focused on area of the legal regulations of monument preservation and on possibilities of the financing of historical monuments in the Czech republic, as well as on economic contexts of the historical areas and on the theory of regional development and tourist trade. An applicative part focuses on the rich history of krumlov's region, as well as on the building and historical development of the town Český Krumlov. The basic part is dedicated to the economic analyze of functioning of the castle and to the effectiveness of functioning of krumlov's tourist destination. Krumlov should be apprehended in the wider regional context therefore is final part dedicated to the analyze of potential regional tourist corridors. The aim of this thesis is to make analyze of functioning of the State Castle and Chateau Český Krumlov in light of effectiveness and operating potential into the future and demonstrate basis functional absences and unimproved developing potentiality of krumlov's tourist destination in the wider context of regional development.
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Evaluation of promotion of the Czech Republic in the field of tourism in past 10 years
Neumannová, Eva ; Valentová, Jana (advisor) ; Fojtáchová, Hana (referee)
The aim of this diploma thesis is to create a general outline reflecting promotion of the Czech Republic in tourism in past 10 years. The first chapter specifies the key issues dealt with in the thesis namely theoretical definitions of tourist destination, marketing and management of the destination and its characteristics. For instance creation of regional touristic products (packages), which are essential in terms of representation of the Czech Republic in foreign markets. The following part deals with promotion and image of the Czech Republic as a tourist destination. The third chapture describes development of efforts to promote the Czech Republic as a tourist destination as well as the role of organizations that control the whole promotion. The last section outlines, evaluates and compares individual marketing strategies, campaigns and activities of the national agency CzechTourism from its beginning until 2007.
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