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Aplikace benchmarkingu ve společnosti České dráhy, a. s.
Devátá, Markéta ; Neumaierová, Inka (advisor) ; Plandor, Josef (referee)
Cílem diplomové práce je zmapovat možnosti využití benchmarkingu a jeho přínos pro firmu, aplikovat metodu benchmarkingu a navrhnout zlepšující doporučení. Teoretická část diplomové práce zobrazuje benchmarking jako nástroj podpory strategického managementu, jeho přínos, postup a varianty využití. V praktické části je představen předmět benchmarkingu, skupina České dráhy, a.s. a jejich finanční situace. Finanční benchmarking porovnává České dráhy, a.s. s odvětvím služeb v ČR a s významnými železničními společnostmi v zahraničí. Poslední analýza je zaměřena benchmarking s autobusovou dopravou z pohledu zákazníka.
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Economic and ecological issues of public transport in town Banská Bystrica
Pittnerová, Daniela ; Geuss, Erik (advisor) ; Branžovský, Antonín (referee)
The topic of my bachelor thesis is the Economic and ecological issues of public transport in town Banská Bystrica. The first part of my publication describes the objective and methods used within my thesis, and it also shortly introduces the town Banská Bystrica. Further I describe past and present situation of the public transport in the town and problems with trolleybus transportation. In main part I focus on the environment within the town and I show the problems with pollution. I also shortly describe the major pollutants related to transport. Then I look closer on bus and trolleybus transportation and I compare these two vehicles from ecology and environmental view. The next part of thesis is economic advisement of public transportation in the city and comparison of bus and trolleybus transportation from economic angle. In the conclusion of my thesis I try to make the suggestion of convenient system of public transportation for the town Banská Bystrica considering the economic and environmental objectives.
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Analysis of public transport in Olomouc
Buček, Jan ; Zelený, Lubomír (advisor) ; Záliš, Ondřej (referee)
In my bachelor thesis, I attempted to describe the system of public transport in Olomouc. The first part is theoretical description of the public transportation. The practical part of the thesis is dedicated to the aim of the thesis. I described current situation of public transport in Olomouc. This section consists of characterization of single systems of public transport in Olomouc, also transport company DPMO,a.s. is inroduced. The last part of my bachelor thesis I devoted to the future vision and problems of traffic in the city.
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Taking advantage of public transport for marketing purposes
Hájek, Eduard ; Svobodová, Ivana (advisor) ; Srpová, Jitka (referee)
The aim of this diploma thesis is to guide a reader through a process of a creation of a business plan, its structure and content and above that it probes the practicability and profitability of a concrete business plan, which is focused on one of the possibilities how to effectively utilize a potential in a public transport for the marketing purposes. The main idea of this business plan arises from a conviction that existing ordinary advertising mediums in the public transport are not as attractive as they used to be few years ago and so the writer developed a business plan that utilize this scarcity and assume an establishment of a company named MetroVision which will come with a brand new and attractive product. This company is described in this plan in detail, including its financial plan for first five years.
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Transport in the Ústí region
Menzl, Tomáš ; Mervart, Michal (advisor) ; Jirsák, Petr (referee)
This bachelor's paper includes information about public transport in the Ústí region of the Czech republic. The main part of this paper consists of the analysis of connections between chosen towns and cities (number of connections and structure of connections). Another parts of this paper include: list of basic facts about the 'transport crisis' in the Ústí region, which took place in 2006, current status of creating an integrated transport system, brief information about city transport systems, especially the one in the region's capital.
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Analysis of public transport in Moscow
Romanova, Ksenia ; Mervart, Michal (advisor) ; Jirsák, Petr (referee)
In my bachelor thesis, I attempted to describe the system of public transport in Moscow. The first part is theory. Writing this part, I used special literature, mostly, "Osobní přeprava" and "Dopravní procesy v cestovním ruchu". In the second part, I described current situation of public transport in Moscow. This section consists of characterization of single systems of public transport in the city. This part includes description of traffic system, transport, depots, the most important traffic junctions, control system, tariff system and the transport companies operating in Moscow. The last part of my bachelor paper I devoted to the future extent of traffic in the city.
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