National Repository of Grey Literature 193 records found  beginprevious184 - 193  jump to record: Search took 0.01 seconds. 
Analysis of promotion activities of pharmaceutical company Novartis s.r.o.
Vokatá, Klára ; Zamazalová, Marcela (advisor) ; Procházková, Markéta (referee)
This diploma thesis deals with the promotion activities to pharmaceutical distributors which are important part of the chain from producer to consumer, to pharmacies and patient as well. The main goal is to analyse if the activities are used and addressed effectively. There is special part devoted to merchandising in pharmacies because it is important in promotion in the point of purchase.

National Repository of Grey Literature : 193 records found   beginprevious184 - 193  jump to record:
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