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Brand Strategy in the Art and Cultural Heritage markets
Hanušová, Petra ; Černá, Jitka (advisor) ; Johnová, Radka (referee)
The master's thesis is focused on aspects of brand building in the art and cultural heritage markets. It analyzes the understanding of cultural products, a brand and a process of building a brand in relation to institutions managing a cultural property. The thesis examines the phenomena and circumstances related to basic artistic products brand creation and their relation to cultural institutions' branding processes. Based on practical examples, it provides a comprehensible methodology of brand evaluation, brand identity, brand image and potential strengths and weaknesses of the brand. Specific situations and strategies based on proposed methodology are presented using examples from significant institutions. The thesis introduces a systematic approach to brand building in culture and provides recommendations for cultural institutions management.
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The development of tourism in protected area Kokorin
Choroušová, Jitka ; Khendriche Trhlínová, Zuzana (advisor) ; Silovská, Hana (referee)
This bachelor thesis deals with the development of tourism in protected area Kokorin. The main attention is focused primarily on the voluntary union of municipalities, called the Association of Municipalities of Kokorin. The theoretical part introduces the issue of tourism in the context of regional development. Another part analyses the Association of Municipalities of Kokorin in terms of facilities and explores activities that the Association develops for tourism. The rest is devoted to other subjects whose activities encourage the development of tourism in protected area Kokorin.
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Using the Potencial of Culture and Cultural Infastructure in the Region Bohemian Paradise
Talašová, Barbora ; Heřmanová, Eva (advisor) ; Malcová, Zuzana (referee)
The following thesis deals with the cultural heritage of the Bohemian Paradise. Theoretically process the information about the Bohemian Paradise and about the selected cultural monuments. It defines the concepts of cultural infrastructure and cultural potential. The thesis closer focuses on castles, mansions and folk architecture. Further it analysis the cultural infrastructure of area called Turnovsko. An important part of this thesis is the overall evaluation of the cultural potential. The practical part contains a survey among the inhabitants of the Bohemian Paradise.
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Role of Municipalities in the Development of Culture and Cultural Heritage
Aušková, Monika ; Khendriche Trhlínová, Zuzana (advisor) ; Jetmar, Marek (referee)
This bachelor thesis is concerned with culture support at national and municipal level. It follows conceptions of cultural policy with special focus on the Capital City of Prague. The aim of this thesis is to identify how the Municipality of Prague contributes to the support and development of culture which is also connected with a role of municipal authorities and urban neighborhood participation. The theoretical part of this thesis acquaints with basic notions of culture and cultural heritage yield, it adverts to the importance of culture as a factor in development from the social and economic point of view, the practical part is dedicated to basic characteristics of culture and cultural events in Prague and to the conceptions of its cultural and grant policy.
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Old Prague Association and its activities in the field of protection and utilization of cultural heritage
Csémyová, Eva ; Kouba, Vojtěch (advisor) ; Biegel, Richard (referee)
This thesis aims to evaluate more than a century of existence of the Old Prague Association. The theoretical part defines the circumstances of its origin. It also deals with the history of this association, its work in heritage protection and the methodology of its work. Attention is paid to the key successes and failures, the Old Prague Association recorded during its activity. The practical part describes the current operation of the Old Prague Association and evaluation of its activities. The following is the comparison with selected newly created organizations and projects dealing with the protection of historical monuments in Prague.
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Milevsko. Its history, personalities and historical monuments
DVOŘÁKOVÁ, Lenka
The diploma thesis, entitled ?Milevsko. Its history, personalities and historical monuments?, is concerned with a South Bohemian town situated between Tábor and Písek, which is, unfortunately, quite neglected. It outlines the history of Milevsko from prehistory up to the present with respect to the latest research. More attention is paid to the foundation of Milevsko in the twelfth century and the Premonstratensian Monastery because it?s a national cultural monument which has a great importance for the town. The Thesis includes even other historical monuments and attractions which deserve attention. All accessible information about their origin, development, present condition and purpose are compiled in appropriate passages. Both cultural heritage of the town and contemporary relationship of town representatives to this heritage and their effort to restore and preserve it is presented on the basis of bibliography. The other part of the Thesis deals with famous and, till this time, not so famous personalities from this region. Information is obtained from witnesses to history and thanks to their witness it was possible to get less known or unpublished information. More attention was paid to famous personalities, with no monographs so far, because their benefit and importance in various fields are necessary to present and highlight.
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The proposal of cultural tourism development project in Třeboň region
VOCHOZKOVÁ, Lenka
The objective of this Diploma Thesis is to draft a project of cultural tourism development in Třeboň region. Quantity of ponds and water courses are typical for this territory, and it also parades with a number of water mills that are architecturally or technologically valuable in terms of historic monuments. Despite their value they are not used as touristic sites and that is why to draft a project of Museum of miller's craft Mill of Spolí is a constituent of the Thesis. The sense and the objective of the project are to provide public access into the existing building of the Mill of Spolí as a technical monument. Museum exposition and practical demonstrations of mill machinery should improve the visitors' knowledge and it should inform them about the history of miller's craft and about the history of the Mill of Spolí itself. By these means the fame of Czech miller's craft as one of the traditional elements of country settlement should be reminded.
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Cultural and historical tourism potential in region of Telč
RIPPEROVÁ, Lenka
The object of the diploma was to analyse cultural and heritage tourism in the region Telčsko. The research was made, which helped to recognise common characteristics of visitors and to recognize why do they come to region and which atractivities are the most visited. The result of the research problems gives us some problematic areas and it was made a suggestion of the solutions of this problematical points.
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