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The influence of advertising messages on the target audience
Lejčková, Radka ; Kašparová, Eva (advisor) ; Franková, Emilie (referee)
The diploma thesis deals with the influence which the advertising messages have on the target audience. In the theoretical part I analyze the way in which people are deciding. I emphasize the growing role of emotions. Furthermore I describe recommendations how to create textual and visual parts of the advertising messages. In the practical part I verify how these recommendations actually influence the selected group. For this purpose I use the group interview. In addition I make interviews with professionals to clarify if the early mentioned recommendations are applicable in practise.
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Social Anxiety Disorder
KLÍMOVÁ, Michaela
The work introduces the social anxiety disorder into detailas. My work is divided into two parts, theoretical and attachement. Symptoms and feelings of people with this disease are described in theoretical part. Examples of symptoms and treatment are briefly shown in tables. I have described the social anxiety disorder treatment here. There are people suffering from this illness. Their problems are described in detail in the second part of work. There is shown the concrete treatment of them and how they feel after treatment.
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Tourism and recreation in selected area of Šumava foothills
PYROUTKOVÁ, Martina
This work is mainly focused on evaluating the current state of tourism in the described area. Based on the evaluation of structure of tourism developement, it was found that the selected area has a diverse potential structure of tourism, which is distributed unevenly. Based on the data collected from a survey, I evaluated the current structure of tourism and tourists. As a conclusion, I was evaluating further developement of tourism and identifying topics for the optimization of the use of tourism and recreation
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Emotional aspects of B2B branding
Alaverdyan, Zarzand ; Král, Petr (advisor) ; Cook, Gina (referee)
In today's world where it is becoming ever trickier to differentiate one product from another, it is even more significant to have the support of an influential brand. Obvious definitions of brand strategy are a foundation for successful management. Keeping in mind that the most ignored marketing opportunity in the Business to Business arena is the formation of a strong brand show the way to the requirement to have a clear basis for distinction. The significance of a categorization outside the B2B and B2C dichotomy is that it better explains the difficulty in the world of brands, as well as that it aids in perceiving the mutual dependence of different types of brands. It proves the extent at which brands in the shape of ingredient brands, corporate brands or mixed up B2C and B2B brand affecting the final end user and how that in its turn can have an influence on the starting point of the chain. While professionals are taught to make their managerial decisions based on a rational basis, professionals are human too and humans don't have the habit leave their emotions at elsewhere when they go to work.
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The Use of Emotions Fear in Social Marketing
Šenková, Simona ; Karlíček, Miroslav (advisor) ; Hrkal, Marek (referee)
The bachelor thesis "The Use of Emotions Fear in Social Marketing" is concerned with finding an appropriate degree of fear in social campaigns, which try to change attitudes and behavior. The theoretical part defines basic terminology of marketing communication, social psychology, and compares the feasibility study of the topic. In the practical part was conducted own research, which compared responses of participants of experiment on different intensities of fear. The results were compared not only between different intensities used fear, but were analyzed as well attitudes of women and men. The last part interprets the achieved outputs and suggests further practice in this area.
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Development of empathy like the aim of education and behavior
NOVÁČKOVÁ, Lenka
This final thesis introduces empathy like one of the target of education and learning. It defines the terms emotion and emotional intelligence. It gives information about the notion education in the free time ? its characteristic, targets and methods. It deals with possibilities of development of empathy during the education in the free time. It describes the targets of the education in preschool and school age. It deals with the historical development of the term, evolutional conditions to empathy and the connections with the moral cognizance in the chapter about empathy. It describes some of the factors that can develop the empathetic behaviour in the last chapter.
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"Experiencing of aggressive symptoms at people with dementia by the patients´ relatives{\crq}q"
KRZOKOVÁ, Silvie
I chose the given topic not only because I consider this issue to be important and serious, but also because the majority of lay family caregivers, taking care of people with dementia and meeting their signs of inappropriate behaviour including an aggression, experience predominantly negative emotions. In term of the caregivers it is important how they perceive their care for an aggressive member of the family, how they experience it and what are treatment effects and impacts on their psychological stress. In an introductory part of the thesis there is summarized a current knowledge on the given issue. I deal with a definition of the dementia in individual chapters, by its epidemiology, diagnostics and examination methods, by therapies of the dementia, its classification, stages of the dementia and its clinical symptoms. In the next chapter I describe aggressive behaviours at the dementia syndrome, in this context then I pay an attention to caregivers´ emotions, their experience and finally I deal with the caregivers´ role and potential risks and impacts on their increased psychological stress. The following chapters bring research results, whose aim was to find out, how relatives of the people with the dementia diagnosis experience the aggressive behaviour of their closest. I chose a quantitative research combining qualitative and quantitative methodologies in the thesis. To obtain the necessary data I used a method of the questioning; a technique of the data collection was an anonymous questionnaire, which was used to determine hypotheses. The acquired data were processed and evaluated in a graphic form and the defined hypotheses were verified by it. At the end of this thesis there were carried out a summary and an evaluation of the survey results.
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Tourism and recreation in selected area of Šumava mountains and its foothills
STODOLOVÁ, Veronika
The target of my bachelor work was the revaluating of the present state of tourism in the area Lipensko. On the basis of acquired secondary data from literature and Internet sources I assessed in this area diversified structure of the assumptions of tourism and uneven distribution of these assumptions. By the help of acquired primary data from questionnaire research I appraised structure of the present visitors and differences in visitor characteristics among groups of visitors. On the basis of executed research on supply and demand of tourism in the observed area I identified the themes appropriate to the optimization use this area of tourism and recreation.
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Emotionality in the job of a nurse
HLACHOVÁ, Martina
The bachelor thesis of the title: "Emotionality in the job of a nurse" deals with the emotional company of a nurse which is part of experiencing in her assisting profession. In the course of every common and special day people experience a wide scale of various emotions not only in their everyday lives but also in their professions. The profession of a nurse belongs to an assisting profession and therefore in patients' eyes a nurse should be the one who has understanding for their problems during the illness and who helps to solve them with a great deal of tolerance and kindness. In her profession a nurse must fight with emotional tiredness, detritions and deformation leading to a state of cynicism which results in a simplified view of the ill and their problems. Next to their work, the mission of nurses is to be able to care well about the ill and never forget that a patient is first of all man, whose interests just they should protect. Literature mentions the fact that it is important to realize that a nurse does not work only for the ill ones, but particularly with them {--} which this thesis confirms. The theoretical part aims at emotionality as part of experiencing, emotions, at the job description of a nurse, her relation to the patient, empathy. Further it deals with various risks endangering the nurse from the psychological point of view, self-control and methods for mental health sustenance of a nurse. The second part of the thesis is a research part. The thesis has set two goals: the first goal is to determine how nurses react emotionally to patients' problems. The second goal is to determine which factors positively influence suitable nurses' emotional reactions to patients' problems. On the basis of these goals two research questions were set: 1)How do nurses emotionally react to patients' problems? and 2)Which factors positively influence suitable emotional reactions of nurses to patients' problems? To meet the goals of the thesis I used the method of a qualitative research survey. The survey is performed with the technique of non-standard dialogue which was provided by seven nurses working in the home for elderly people in Dobrá Voda.
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Tourism and recreation in selected area of Šumava mountains and its foothills
PIŠNOVÁ, Lucie
This work attends to the area of South Prachaticko. The chief aim of my work was to evaluate the current state of tourism in the choosen area. The thesis deals with assessment of the structure of assumptions for tourism. For this assessment was found out the offer of the particular attractions. Through questionnaire research the current customers were assessed. For this evaluation there were examined the image of individual sites, the intensity of feelings, experienced by visitors, the perception of the sites, operating activities and the motivation to visit the area. The last aim was to assess opportunities for further development of tourism in the service area.
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