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Value of gender stereotypes in Marketing
Šimíková, Kristýna ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee)
This dissertation addresses the role and value of gender stereotypes in Marketing. The objective is on the one hand to chart male and female imagery in advertising and on the other to establish consumers' attitudes to this imagery, thus enabling a comparison of these outcomes. The first, theoretical part of the dissertation depicts the status of men and women in society and how advertising seeks to reflect this, and in addition describes the research methodology employed in the second, practical part. This latter part comprises a questionnaire survey and an advertising content analysis, and concludes with a comparison of the mentioned surveys.
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Development of gender´s policy in the area of Evropean Union and its prediction
SEDLÁKOVÁ, Magdalena
Gender equality is a very important social value, which has a long-lasting tradition in European Union and it is a necessary condition for the achievement of its goals. This thesis deals with the topic of women representation in politics, particularly in European Parliament and national parliaments in European Union. The fact that women have found their way into European Parliament is evident. In 1979 only 17% of all parliament members were women and nowadays they represent more than one third of all members of the Parliament ? 35%. The representation of women in national parliaments is lower than in European Parliament and it differs in particular countries. In 2000 the representation of women in national politics reached 18,3 %. Throughout various periods no decline has been registered and in 2010 the representation of women in national politics reached 23,6 %. The comparison of the development of the representation of women in politics according to the state systems is interesting. Concerning national parliaments, the best results have been achieved in European kingdoms. The optional partial quotas are employed to increase the representation of women in politics within the frame of European Union. The long-term goals have been set to indicate further development and criteria that should have been achieved. The present idea is to reach at least 25% representation of women in national parliaments in all member states.
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Problems of Unemployment in the Czech Republic and Germany from Gender Point of View
TESAŘOVÁ, Štěpánka
The diploma thesis deals with problems of employment and unemployment policy from the special point of view: the use of equal opportunity of men and women (gender equality) in the Czech Republic, Germany and the European Union. The theoretical part describes employment, unemployment, promotion of women and men at employment market from the gender point of view, and discriminatory differences in the field of financial evaluation of men and women for the same amount and kind of work. The practical part gives the comparison of the employment policy from the gender perspective (rate of employment and unemployment of men and women) on the basis of statistical information of the member states of the European Union {--} the Czech Republic and Germany. The main goal of this work is to show and emphasize the fact, that some aspects of discrimination in the field of gender relationships at work and in private life still exist even in the present modern society. It depends on all of us mainly, in which way and direction these problems of gender equality will develop in the society in future.
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Geometric - morphometric study of gastropod shells \kur{Hexaplex trunculus} from Croatian coast line of the Adriatic sea
MACÍK, Jiří
The shape variability of three hundred shells of sea snail Hexaplex trunculus (Linné, 1758) of three sites of Croatian coast line was compared. No criteria were found for distinguishing among males, females and imposex disabled females by traditional morphometry. With the help of traditional morphometry and geometric morphometry, differences in the shape of shells among the three investigated populations were identified. On the shells of H. Trunculus, there were found moderate sexual differences using the geometric-morphometric methods. The results separated females from the remaining two categories (males and masculinized females).
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The problem of family and working life in the contemporary society
ŠKVOROVÁ, Jana
The Family Sociology is the main frame of the thesis. The subject of a family in the contemporary society is narrowed down especially to the problem of a family and working life. The conception of {\clqq}the individualized society`` proved to be very inspirational. The thesis is also focused on the problem of job market´s and family life´s requirements compatibility. The work is based on the academic and experiential level. In this purpose, theoretical statements related to the existing problem were used as a source and followed by the experimental research. The aim of the thesis is to support mentioned theoretical statements by empirical evidences.
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Cognitive predispositions affected by degree of brain masculinity and femininity
PIXA, David
This thesis is concerned with gender-related differences of cognitive predispositions. Findings could be utilized predominantly in human resource management, pedagogy and psychology. The research was proceeded as a case study of 45 undergraduate students. Individual degree of masculinity/femininity (gender) was indicated by the Minnesota Multiphasic Personality Inventory (MMPI), while cognitive preferences were measured and described by Hermann Brain Dominance Instrument (HBDI). Another data were obtained by means of qualitative research methods, such as participant observation and semi-structured interviews. Besides, in general features were surveyed hand-lateral-preference, professional orientation and attention capability. All probands were divided into 6 categories according to gender and degree of MF. Synthesis of MMPI and HBDI results showed significant congruence between the gender-categories and a dominant preference of the HBDI{\crq}s cognitive styles: Masculine men {--} a dominant preference of A-mode (analytical thinking). Feminine men {--} a dominant preference of D-mode (imaginative thinking). Masculine women {--} a dominant preference of B-mode (sequential thinking). Feminine women {--} a dominant preference of C-mode (interpersonal thinking). This findings were in accordance with a professional orientation of the probands (regardless of the field of study they have choosen). Right-brain dominant students (mostly feminine men) were not well-adjusted to a classical passive teaching metods.
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The awareness of czech adolescents about gender issues.
SLOVÁKOVÁ, Lucie
This thesis aimed at mapping out the knowledge of Czech adolescent of gender questions and establishing how they evaluate the present educational concept in regard of gender equality. As this bachelor´s thesis´ main method of research, the secondary data analysis has been chosen is the content analysis of documents regarding the gender problems. For the primary data collection, the interrogation method{--}the questionnaire technique{--}has been chosen. By means of questionnaries which had been distributed to adolescent in various school types the target has been achieved and the foreward supposition has been confirmed as well.
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The life quality at family members of clients with drug addiction depending on their sex
ŠVANCAROVÁ, Alena
The National Strategy for Antidrug Policy for the period 2005 to 2009 is a key document nowadays. Situation in the field of drugs remains stable. Cannabis products and ecstasy are illegal substances used in most cases. Two basic appliances {--} questionnaires and interviews {--} were used in the research of this bachelor thesis. The investigated complex comprised 37 parents and 22 siblings. The sample was determined with random selection. The aim of the research was to define the period of the worst stress at family members of clients with drug addiction. Just the discovery of a family member{\crq}s drug addiction was indicated the worst stress period. Changed appearance, telling lies and change of friends were described as the main indication leading to the conclusion of a family member{\crq}s addiction. Depending on the discovery of problems with drugs the family contentment is changing considerably. It turned out that men solve their family situations connected with drug addiction of a member in a completely passive way. That is why there is a very bad cooperation with curative institutions. The research shows that respondents-siblings were informed on their sibling{\crq}s addiction much earlier than their parents.
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Učitelé a zdraví 6
Řehulka, Evžen
The conference Teachers and Health 6 was in September 2004 in Brno with our specialists and foreign scientists. The accounts are describing all of problems of teachers health are complete study. The study produce state of science health or produce record be connected with our head questions, that they could be valuable for better understanding elementary problem.
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