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The use of Competitive Intelligence methods for company Intergraph
Kuznetsova, Kristina ; Molnár, Zdeněk (advisor) ; Zumr, Jiří (referee)
Thesis deals with the use of Competitive Intelligence methods for selected IT company. The main objective of this work is the use of competitive intelligence analysis within the company and the characteristics of the company's competitive environment. Another goal is to identify appropriate information sources to obtain information about the external business environment and tools for monitoring them. The theoretical part of this work comes from the professional literature and focuses on the characteristics of competitive intelligence, and the intelligence cycle, including a description of its phases. Furthermore is mentioned the categorization of information sources and described the tools for collecting and analyzing information on the Internet. Part of theoretical part is a chapter devoted to CI in small and medium-sized companies. The practical part of this thesis deals with designing a system of competitive intelligence for a particular company. The first part includes the evaluation of the current situation in the ICT sector. Next chapter contains useful information sources to track and monitor information. Part of the proposed solution is a proposal profile person responsible for the conduct of CI. Thesis contribution in general involves a practical demonstration of using the CI methods possibilities in small business. From the practical side is the benefit mainly evaluating various analyzes, the conclusions and recommendations drawn from them.
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Selection and implementation of ERP system for small expanding companies
Sýkora, Václav ; Lorenc, Miroslav (advisor) ; Illichmann, Karel (referee)
This diploma thesis focuses on the process improvements and selection of appropriate ERP system in terms of small companies. In the theoretical part it explains the concept of process and methods of its analysis, management and business process improvements. There are also characterized the basic types of ERP systems and their potential acquisition process. The practical part is divided into two functional units, where the first one is the analysis of processes and proposals for their improvement in a specific company. The second part deals with the analysis and selection methods of specific ERP system for the specific company.
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Návrh strategií pro malé obchodní společnosti působící v odvětví gastronomických zařízení
Potůčková, Martina
This thesis is focused on development of recommendations for selecting appropriate business strategy for small businesses operating in the gastronomy sector, which would lead to consolidate their position in this sector of the market. The theoretical part describes starting points which are followed by the practical part. The result of the work is based on the analysis of the external and internal environment of the three monitored companies. To analyze the external environment was used the PESTE analysis and analysis of competitive forces. Analysis of the internal environment is based on an analysis of the vision, goals and mission of the enterprise, value chain analysis and portfolio analysis of monitored companies. Factors of external and internal environment are processed by matrix EFE and IFE. From the analysis of the external and internal environment are compiled IE matrix and SWOT matrix. SWOT matrix creates recommendations for selecting an appropriate business strategy.
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Využívání služeb marketingových agentur v ČR malými a středními firmami
Steinerová, Irena
This diploma thesis is focused on relationship between small and medium sized enterprises and marketing agencies. Its main objective is to determine the amount of small and medium-sized enterprises, which outsource marketing services and determine which factors affect decision making in this area. It was found that small and medium enterprises have rather dismissive attitude and generally underestimate marketing. The most important criterion in the selection of agencies are personal recommendations, as well as the amount and importance of the former clients of the agency and the price of services. These conclusions are based on quantitative research that was conducted in order to obtain primary data. The research sample included 288 responses of small and medium-sized enterprises. Research was evaluated using the statistical program Statistica v.12 Office and MS Excel. The results of the quantitative survey were then compared with opinions of representatives of marketing agencies and marketing freelancers. This feedback has allowed the author to formulate appropriate recommendations for small and medium-sized enterprises.
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Success factors of small and medium sized enterprises
Peschel, Stefan
This dissertation focuses on identification of key aspects small and medium sized enterprises in Germany should pay attention to in order to survive on the free market. The dissertation comes up with critically analysed and researched success factors that support entrepreneurs in their decision making and steering of their enterprise. The most important factor for success regarding the respondents of the survey and interviews is the power of endurance closely followed by the aspect of flexible structures. Additionally it seems to be important to have support and backing from the family in order to own/manage/found a successful small and medium sized enterprise in Germany and survive on the free, self regulating market. Furthermore innovation in processes and products show significance towards being relevant for a successful SME. Another aspect that seems to be important for these German SMEs are competent employees. There are certain aspects that show significance towards a successful small and medium sized enterprise that are related to the owner and family. The owner seems to be one key aspect for a successful SME, as power of endurance, the personality of the owner/manager, "gut-feeling" decisions of the owner and a visionary leadership all relate to the personality of the individual owner or family. These four aspects relating to the personality of the owner are all ranked under the first eleven success factors of the survey. Researched SMEs tend to be steered and managed with a long-term perspective with the strategy of differentiation and rather consider success as creating values for the future not simply monetary profit.
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E-commerce and social networks in small businesses
Vokáčová, Lucie ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
The diploma thesis focuses on e-commerce in small businesses in connection with marketing and social networks. The first chapter focuses on the marketing processes and the possibility of use of the Internet in small businesses. In the second chapter I deal with the rules of creation of the corporate website, I describe several Internet tools to promote the website (Google Analytics) and deal with search engine optimization (SEO). The third chapter is devoted to social media and a number of case studies describing the use of the social network Facebook in marketing. The final chapter four is the result of the previous chapters, all the theoretical findings are applied to the two real companies AS. ROVI, s.r.o. and METRO FLORENC, s.r.o. In conclusion I am summarizing the facts mentioned above and set out recommendations for both companies and small businesses in general. This thesis was designed as a guide for small businesses -- for them to be thaught how to effectively use modern Internet tools to improve their own promotion and hence profit.
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Current financial crisis and its impacts on small enterprises in the Czech Republic
Brázdová, Jarmila ; Taušer, Josef (advisor) ; Černá, Iveta (referee)
The aim of my diploma thesis is not only theoretically describe the financial crisis as such, but it tries to handle a specific case study and tries to emphasize how these problems are solved in small firms in the Czech Republic. The work analyzes and at the same time solves the financial crisis in the global economy in general. These theoretical issues are then applied to the particular case of one of the many small businesses in the Czech Republic, which is engaged in foreign trade, sale and service of measuring techniques. My work tries to solve every impacts of current financial crisis to this company. It tries to outline possible steps and to propose solutions that may affect and reduce the impact of current financial crisis on small businesses in the Czech Republic.
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ISO 9001 jako nástroj řízení v malých firmách
Čejka, Martin ; Veber, Jaromír (advisor) ; Zámostná, Klára (referee)
Bakalářská práce se věnuje současnému fenomenu zavádění systémů managementu jakosti podle normy ISO 9001 v malých firmách. Cílem práce je posoudit, zda obecná doporučení, která jsou v normativním předpisu obsaženy, jsou způsobylá přinést malým firmám hodnotu. V teoretické části je proveden rozbor požadavků normy. Jsou zde shrnuta pozitiva přístupu i předměty kritiky. V praktické části se práce zabývá specifiky organizování malých firem a jak si tato specifika vyhovují s normativním doporučením ISO 9001. V rámci této části je pro ilustrování tohoto rozboru proveden dotazníkový průzkum mezi cca 50 manažery malých firem. Bylo žjištěno, že ISO 9001 může být vhodným nástrojem pro řízení malých firem. Řada manažerů jej však neumí používat a tak se z nástroje řízení stává spíše administrativní zátěž podniku.
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Možnosti uplatnění malých strojírenských podniků na zahraničních trzích
Číž, Daniel ; Černohlávková, Eva (advisor)
Diplomová práce se věnuje vstupu a uplatnění malých strojírenských podniků na zahraničních trzích. Ty mají oproti velkým společnostem těžší pozici při získávání přímých vývozních zakázek, na druhou stranu se stále častěji zapojují do větších exportních operací jako subdodavatelé právě silnějších koncernů. V diplomové práci je navíc rozebrána pozice podniků strojírenských. Je popsán jejich vývozní potenciál na základě tradice a vysoké odbornosti českých strojírenských firem. Práce ukazuje na specifika uplatnění průmyslového podniku na zahraničním trhu a zabývá se konkrétní českou firmou, její typickou vývozní zakázkou včetně shrnutí důležitých faktorů pro možnost uplatnění firmy v zahraničí a rozebrání dalších možností rozvoje.
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