|
|
Vývoj bezpečnostní situace v Egyptě a jeho vliv na rozhodování spotřebitele při výběru dovolené
Nejedlá, Jaroslava
The thesis deals with the development of the security situation in Egypt and with reactions of incoming tourism on this development. Relation between incoming tourism and security in this country is analysed with respect to events influencing the security of Egypt and to evaluation of the development of incoming tourism in last ten years. By means of questionnaire survey it was found out whether the security of a destination is an important aspect for consumers deciding about their holiday. Segments with different approaches to risk were subsequently identified. In conclusion of the thesis the results are interpreted and there are also recom-mendations for travel agencies about which segment should their offer be focused on.
|
|
|
The study of recreational use of the area
Lopez Merino, Manuel Angel
The main idea of this work is the development of tourism in an economically depressed area where this sector may be the only solution and engine for its development, taking care about landscape, ecological and territorial criteria. Specifically, the intention is to demonstrate the feasibility of improving the tourism in the research area and create a work proposal to study and understand the entire reality of the territory from its historical memory, natural conditions as well as the social situation and its aesthetic coherence from the present point of view connected with a historical point of view. All of this is justified from the concept of landscape as a place where man and nature interacts together. When talking care about reality and coherence it means the need to study and understand the assets with respect to their natural, cultural and socio-economic dimensions. Do not study these aspects like isolated goods but as an element in symbiosis with nature and the environment. The first step in this project it is a complete characterization of the study area showing the historical, socio-economic, natural and tourism conditions in order to understand the area an its environment and also identifying attractive assets to relate to each other and create landscapes that create the full area. Subsequently it is going to be study the methodology used for development of the thesis and finally measures and proposals to improve the area in the socio-economic and tourism environment according with the results obtained.
|
|
|
Možnosti uplatnění konceptu komunitního turismu pro zlepšení socioekonomické situace vybrané komunity v Peru
Macháčková ., Tereza
Macháčková T. The possibilities of utilizing the concept of community-based tourism to im-prove the socio-economic situation of selected community in Peru. Bachelor thesis. Mendel University in Brno, 2014. This bachelor thesis deals with the topic of possible usage of the concept "Community-based tourism" in the selected community Llaqquepata in Peru as the option for improving their socio-economic situation and the living standards. This the-sis concludes with the specific developing proposals for implementation of the concept of community-based tourism with regards to real conditions and the nature of the se-lected community. Implementation of community-based tourism in this area has the potential to increase and diversify economic income in this rural community.
|
|
|
The study of current public view on the issue of tourism and its impact on the surrounding landscape
HEJDA, Milan
The diploma thesis aims at mapping the differences in opinions of various social classes of the society in the matter of the effect of tourism on the landscape. The first part is intended to find an answer to the question of a negative or positive effect of tourism on the surrounding landscape. The second part examines the opinions of various social groups of the society, which were obtained in a questionnaire survey. The reason for drawing up this thesis was the dynamic character of the growth of wellness hotels that depend directly on the surrounding landscape.
|
|
| |
|
|
Business and cultural specifics of Indonesia
Hlohovská, Tereza ; Müllerová, Františka (advisor) ; Knecht, Pavel (referee)
The aim of my bachelor thesis is to approach specifics of the Republic of Indonesia in the field of economics, business and culture. The first chapter represents Indonesia as a country in Southeast Asia, its geographical location, population, short history including current political system and also as a touristic area. The second chapter analyses main macroeconomic indicators and their course during last ten years. The third chapter mentions the main business partners, membership of Indonesia in the international organizations and mutual relationship with the Czech Republic. The fourth chapter deals with Indonesian culture and its influence on business negotiations. The last chapter is based on the results of the survey.
|
|
|
Tourism in protected areas (Šumava Protected Landscape Area Case)
CHROMÁ, Lenka
Tourism can be defined as layered relationship with visitors and destination. Attractiveness of the area plays a key role in this relationship. The present study seeks to answer the question of what motivates people to visit and what are the expectations that visitors have to a given territory. The theoretical part contains information from the literature regarding the quality of nature as a tourist attraction and the issue of promoting tourist destinations. The empirical part is based on data obtained from the survey, which was carried out through social networks facebook and whose respondents were visitors to the town of Horni Plana. Based on the results it can be stated that the most frequent visitors are sports minded people who visit the area because of the beautiful environment that is laced with well-marked hiking and biking trails.
|
|
|
Development end perspectives of attendance of two peat bogs (Chalupská a Jezerní slať) in Šumava National Park
DUTKA, Ladislav
Peat bogs of the Šumava National Park are very valuable biotopes with an occurrence of the specific flora and fauna, including glacial relicts. These localities are also very attractive for tourists, so it is important to find the reasonable compromise between an attendance and a nature protection. The study is dealing with the development of touristic attendance of two peat bogs from 2010 to 2012 and enlarges my bachelor?s work (Comparison of attendance of two peat bogs (Chalupská a Jezerní slať) in Šumava National Park). The work is divided into two parts. The first, theoretical part, includes a literary review about the character of the Šumava?s peat bogs and the tourism in those localities. A practical part monitors the attendance of the peat bogs and analyses the research via questionnaire, focused on the specifics of the tourists, their priorities during visit of the peat bogs and transport to those localities. The research was connected to bachelor?s work ? there were also 5 terms of field monitoring, the dates in 2012 were close to the dates in 2010 and the number of the panelled questionnaires was the same, 200. So the results of both years could be easily compared. It was found that the number of peat bogs? visitors increases. There were 1438 visitors on Jezerní slať and 1106 on Chalupská slat peat bog. Jezerní slať was more visited than Chalupská slať in both 2010 and 2012. Most of the visitors came by bicycle, but the number of visitors who came by bus was increased. Huge increase was found in number of dogs, which was really surprising. The visitors of Jezerní slať more often stayed in camping sites than in 2010. The problem of possible development and perspectives of investigated peat bogs is also outlined in the end of the work.
|
|
|
Tourism in Protected Areas (example of Lipensko, CHKO Šumava)
JUNOVÁ, Tereza
The main objective of this thesis is to evaluate the tourism in the period 1990- 2010 on the basis of available data, to assess the development of tourism in protected and unprotected areas of the Lipno region, namely from Nová Pec to Lipno nad Vltavou. The theoretical part contains findings obtained from technical literature that relate to tourism, tourism sustainability in protected areas and opportunities of its development. The practical part of the thesis addresses the development of tourism in terms of the number of visitors and the length of their stay, analyses the primary and secondary tourism offer of the Lipno region and compares the situation on the right bank (Šumava Protected Landscape Area) and the left bank of Lipno reservoir. The thesis also includes estimates of further development of tourism in the Lipno region.
|
|
|
Marketing communication of the chosen accommodation facility
CHLUMÁKOVÁ, Ivana
The main aim of this thesis was to identify used tools of marketing communication and their effectiveness for a specific facility unit. Identification was based on the analysis of the current situation. Another objective of this work was to suggest optimal communication mix. As the subject of exploration I chose apartment house Residence U Cerne veze in Ceske Budejovice.
|
guest ::
