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Formation of corporate revenues and determinants
HRUŠKA, Václav
The aim of this thesis was to classified corporate revenues and their record. To map the factors that affect revenue generation and assessment how to use the category of revenues to evaluate corporate productivity.Based on the financial statements construct the ratios. By analyzing their development to identify factors that positively and negatively affect the size of the revenues corporate prifitability.
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Analysis of attendance of Prague cinemas
Gábrišová, Nikol ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
Cinema was a major phenomenon, and a favorite pastime in the 20th century, is so well in the modern era 21st century? Still new movies are filming that can be seen in cinemas. Development of cinema attendance is but a very uncertain and volatile in recent years. Therefore, I decided to dedicate this work to closer analysis of attendance of Prague cinemas. Prague has the most of cinemas of all the Czech cities and potential viewer is indeed a wide selection, and it is therefore interesting to explore further attendance in Prague cinemas. The aim of this thesis is to identify and further analyze how attendance of Prague cinemas evolved in the past six years, to compare the attendance and sales between classic cinemas and multiplexes and on the basis of these findings, formulate estimates of attendance for the future and try to come up with advice that would cinemas helped attract more viewers. Using a questionnaire survey and qualitative research then see how often Prague inhabitants go to the cinema, and this research also help me to get more information about the characteristics of moviegoers.
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Effectiveness of the selected advertising resource in the selected firm
TANCEROVÁ, Pavla
The aim of this study was to evaluate the effectiveness of the selected advertising resource in the selected firm ? tradesman Jiří Bauer and Jan Lhoták, doing business in the company called RamoEfect. Based on the findings suggest certain measures, such as the use of more appropriate advertising resources. In their own part, the author characterizes a firm ? a formation, development, stores, activities of a firm, competition, suppliers and customers of RamoEfect firm. Furthermore was measured the effectiveness of the leaflet in comparison with sales of the firm. In conclusion the situation was evaluated and were determined proposals to improve.
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rDeterminants of Sales and Attendance of Shopping Centre
Kadlec, Martin ; Bolcha, Peter (advisor) ; Koubek, Ivo (referee)
The thesis analyses determinants of shopping centre sales and its attendance demand; it is based on data of the specific shopping centre from the years 2007 -- 2011. Based on a five-year monthly time series, two sales models are created. One model tracks sales per customer, the other deals with the shopping centre sales which are compared with the sales index of retailers. On the other hand, a model of the shopping centre attendance demand uses figures of a five-year daily time series. Independent variables with significant effect on dependent variables are identified in the theoretical part. The models are estimated using the Ordinary Least Squares estimation. In all models, seasonal influences proved to be a significant determinant. In the sales models, hypotheses of the competition effect have been verified. Furthermore, in case of the attendance demand model, weather and marketing effects were estimated as important. Surprisingly, the economic variables proved themselves to be insignificant, which could be caused by the relatively short observation period. The limiting factor of all models is also the fact that the dataset consists of one shopping centre only. It prevents the author from conducting a comprehensive examination of other important determinants of shopping centre sales and attendance.
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The analysis of strategy of chosen company
Rusňáková, Jarmila ; Filipová, Alena (advisor) ; Adamec, Ladislav (referee)
The master thesis is divided into two parts. The first part is theoretical and deals with the development of tourism, business strategy in hotel trade and marketing mix. The second part is practical and is focused on the analysis of business strategy of Smaragd Hotel. Within the business strategy strengths and weaknesses of the hotel, competition, income and expenses, and marketing mix are analyzed. Based on the analysis, possible solutions of the future development of the hotel are proposed.
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Profit and loss statement and its predicative power
LIDOVÁ, Renata
The aim of this bachelor work is the analyze and evaluation of profit and loss statement and its predicative power. The theoretical part describes financial statements, I consider the issue of costs and benefits and the method of the preparation of profit and loss statement. The practical part focuses on financial accounting costs and revenues transactions , which affect the predictive ability of this statement and identify the business entity tax liability. Further I focus on analyzing the information value of profit and loss statement. I analyze the tax implications of selected coasts and revenues, the results of the company.
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Statement of profit and financial loss - content and predicative ability
PIXOVÁ, Kateřina
The aim of this bachalor paper is to analyse financial balancing in reference to the company´s auditing, costs and returns analyses, selling of the outstandings and bills of the factoring company, supplies rating, creating corrective entries and reserves, calculations. This paper is focused on claims procedures and financial leasing. The company dealt with is a join stock company concentrated on the area of forestry {--} purchase and sale of wood mass. They also provide services in forestry, mostly logging and planting activities and wood mass transport.
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