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Unused Tourism Potential of Standard Rural Regions
TÍKALOVÁ, Lenka
The aim of this diploma work was, on the basis of the performed analysis and the field investigation, to characterize the tourist trade developement in the rural microregion "Association of the villages bellow the mountain" and subsequently work up several suggestions, which would use the microregion priorities, so as that they would correspond bestly to wishes, requirements and needs of the selected groups of visitors. In Choustník region the rural tourism is only at its beginnings. At the end of the diploma work, it can be stated, that from the point of attendance, the above mentioned microregion pertains rather to substandard. The results of this state can be seen in the inconvenient infra-structure of the tourist trade, which in the negative way influences the attendance and also the average stay length of the tourist in microregion, further in the insufficient and badly co-ordinated publicity of the sights in the tourist trade market and in the inadequate offer of the thematicly directed tourist trade products.
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Cyclotourism in region of Železná Ruda and the development of regional tourism
GAISLEROVÁ, Eva
This work was concentrated on regional characteristic, biking in this region, services for cyclotourists, sport and cultural opportunities. In this work a neighbour region National park Bavorský forest. Mapping cyclo-routes, materially-technical background and support services out was the main point of this work. Completion of questionnaire investigation was one of task too. According to this and to my own knowledge there should be created a new product. There are more of these products because there were more wanted. There are three new products concretely {--} extension of bike depositing opportunities, installation of bike stands around cyclo-routes and creating of information centre in Prášily. By studying materials and specialized literature and by own watching during creating of this work it was found out that Železná Ruda region is very suitable for cyclotourism. There are routes of all difficulty levels including routes which are possible to ride with children. Surface is by almost all routes strengthened, routes are very well marked. They are leading around tourist attractive places and there are relaxing points, tourists and cyclotourists maps, plans and signboards around them. This region offers a good support of services, basic and supplementary, to cyclotourists. Region offers wide scale of other opportunities too. If the development of services for cyclotourists will continue like till today this region should be still popular and visited by cyclotourists. Permanent improvement of routes net and their accessories and promotion of region is commonplace.
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Outdoor activities and their influence upon development of regional tourism
KORIČAROVÁ, Eliška
This bachelor work describes outdoor activities in the area of Rožmberk nad Vlatvou and Vyšší Brod and their influence upon development of regional tourism. This work values an offer and an level of outdoor activities and of accompanying services in the area. This work shows significance of these activities for development of regional tourism. This work gives notice of offer of services and of visit rate.
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Cycle tourism in "Vlašimsko" region and its influence on tourism development
REZKOVÁ, Lucie
Vlašimsko region is historically interesting area with quickly developing tourism and there are several attractive cycling roads. These roads were analyzed with the questionnaire examination including their current condition, using services connected to cycling, or how often they are used and so on. Then the opinions of local inhabitants and the tourists from other parts of Czech Republic were compared. Newly realized projects about cycle tourism and its development in the region were described (bicycle road ``Po stopách blanických rytířů``, {\clqq}Vlašimský okruh``). For the more effective development of tourism in the future there are few more suggestions to new projects which could help to improve current situation in the region. This means especially the development of the area around town Kladruby which has beautiful nature and great cultural and sport potential, project of new road for mountain bikes and annual whole weekend taking action called ``Opening the cycling roads{\crqq}.
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Suggestion and testing of turist guide of Kožlany region\\
BLECHOVÁ, Karolína
The main aim of the present dissertation has been the proposition and the following verification of tourist routes of the Kožlany region, so that they would comply with the pedagogic/recreational needs of first grade pupils. The routes are also eligible for pupils of higher grades, without losing value or meaning. I have chosen the Kožlany region for the vast majority of the tourist routes because of its unusual and picturesque scenery with slight terrain elevation and unpredictable landscape changes, thus being a surprisingly refreshing and interesting region to travel through. Besides differentiated terrain Kožlany is a region with a large wood covered area of remarkable beauty and historical monuments which are rarely mentioned yet deliver an unforgettable experience of history and greatness. Among the most important edifices are the monasteries of Plasy and Marianská Tynice. Although other monuments have lesser historical importance than the mentioned monasteries, they do not fail to captivate with their uniqueness and splendor. Examples of such monuments and historical sites are the ruined fortresses of Krašov and Krakovec, the hunting chateau Angerbach, the Jewish cemetery in Kožlany and others. The town of Kožlany is a small, but on the other hand a very interesting place. Two important historical figures are linked with the town, concretely the Czech king Vaclav I. and the second President of the Czechoslovak Republic, Dr. Edward Beneš. Both personalities are mentioned in the dissertation in concordance with their relevance to the tourist routes. The routes have been conceived for hiking, some of them also for cycling tourism, taking in account the amazing nature around Kožlany. The dissertation further includes a theoretical part which concentrates on the content, forms and especially on the importance of tourism in education. It also deals with the representation of tourism related activities in the instructional basis for the first grade development programs for primary, general and national schools. Each of the designed routes is thoroughly characterized according to its length, difficulty, duration, initial point, target point and the attractiveness of spots which should not be missed on the way. A detailed description of each journey's course with maps and additional photographic materials is to be found in the dissertation. Legends or fairy-tales are included in the case of some routes to make them more pleasant and meaningful for the travelling children, eventually adults. Every route has a specific name to keep a clear overview of all the routes as well as to motivate the possible travellers. The dissertation provides a wide range of materials and facts that will help the teacher orientate in the concrete journey and pass new knowledge to his pupils. A variety of games that could be relevantly played in the course of the journey are offered as well.\\
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Cycle tourism of České Budějovice in comparison to the chosen foreign region
SVÁROVSKÝ, Lukáš
This bachelor thesis is comparing the conditions for bicycle tourism in the regions of České Budějovice and Bodam Lake and is evaluating its importance to the development of the tourist trade of these two regions. On the basis of analysis, the strong and the weak points of both regions are determined and the possibilities of the devolopment into the future are suggested. The work has two parts. The first one deals with the system of cycle paths as the primary determinant of bicycle tourism in each region. The second part concentrates on the service area created especially for bicycle tourism purposes. The main goal of this work is to propose solutions which would lead to the development of the regional tourism potential and help the creation of an attractive cyclotourism destination.
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Cycletourism and its influence on tourism development in Tabor´s agglomeration
TŮMOVÁ, Petra
Main goal of these work was evaluate cycling and its influence on tourism development in Tábor´s agglomeration. Next goals were analysed cycleways which are going thorough Tábor´s agglomeration and analysed cycling actions. For this estimation was needed to carry out questionnaire investigation. On the basis results of investigation were processed marketing suggestions and steps for the development of cycling in monitored areas.
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Marketing mix of civic association active in cycloturism
Březík, Jan ; Procházková, Markéta (advisor) ; Vosol, Leoš (referee)
The bachelor thesis focuses on the evaluation of the marketing mix of the civic association Cyklo Klub Kučera Znojmo, which provides services for its members, companies and authorities. The thesis is divided into two basic parts. The first part refers about marketing and marketing mix in a theoretical way, the second part describes the Cyklo Klub Kučera Znojmo itself together with its commercial and non-profit activities. The thesis focuses mainly on the marketing communication and communication channels. The current marketing activities of the Cyklo Klub Kučera Znojmo are evaluated in the end of the thesis together with possible improvements for the marketing communication.
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