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White crow dressed in black. Life's journey of František Jan Kroiher (1871-1948)
CUKR, Jiří
The present rigorous thesis is about the personality of František Jan Kroiher (1871-1948). He represented a very engaged person in a public area. His activity was very extensive and intervened in minor works in the country up to the contacts with the highest clerical and political circles. Individual chapters are devoted Kroiher´s childhood and study, career of the priest in the South Bohemia, his taking part in the reform efforts of the Czech clergy, work in a cooperative and economic sphere, a politic career in Agrarian Party and his extensive journalistic activities and sponsorship. At the end there is evaluation of Kroiher´s personality, followed by the list of sources and bibliography, index of names, a list of abbreviations and supplements. The rigorous thesis was based on prospecting quantity of the archival documents, period newspapers and literature. The present rigorous thesis is about the personality of František Jan Kroiher (1871-1948). He represented a very engaged person in a public area. His activity was very extensive and intervened in minor works in the country up to the contacts with the highest clerical and political circles. Individual chapters are devoted Kroiher´s childhood and study, career of the priest in the South Bohemia, his taking part in the reform efforts of the Czech clergy, work in a cooperative and economic sphere, a politic career in Agrarian Party and his extensive journalistic activities and sponsorship. At the end there is evaluation of Kroiher´s personality, followed by the list of sources and bibliography, index of names, a list of abbreviations and supplements. The rigorous thesis was based on prospecting quantity of the archival documents, period newspapers and literature.
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Processing Business Plan
Halmlová, Lenka ; Štůsek, Jaromír (advisor)
This Master thesis deals with the processing of a business plan, which regard the establishment of a new agricultural trade.This thesis includes a formal structure and concrete steps of processing a business, marketing und financial plan. This thesis consists of a theoretical and practical part. After studied literature is the theoretical knowledge is used in practical part, which is then processed a concrete business plan of the new businessman. The subject´s of business of the new businessman is agricultural activity, primarily beekeeping.
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Strategické marketingové plánování
Poláková, Veronika ; Vokáčová, Lucie (advisor)
Cílem diplomové práce je vytvořit návrh marketingového mixu pro nejvhodnější strategii vedoucí ke zvýšení počtu zákazníků společnosti MND neboli Moravské naftové doly. Společnost MND prodává a dodává zákazníkům plyn a elektrickou energii.
Práce bude obsahovat dvě části. V první části bude obsažena literární rešerše, která bude popsána pomocí prostudování odborné literatury z oblasti marketingu.
Praktická část bude zaměřena na společnost Moravské naftové doly, kde bude charakterizována a posuzována pomocí vědních metod například analýza sekundárních dat, dedukční metoda a také pomocí metody empirického poznání. Praktická část bude také obsahovat Porterův model pěti sil, STEP analýzu a SWOT analýzu, která hodnotí příležitosti a ohrožení. SWOT analýza bude vycházet z analýzy konkurenceschopnosti pro zjištění silných a slabých stránek společnosti.
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Stress load in a specific job
Stožický, František ; Michálek, Pavel (advisor) ; Daniel, Daniel (referee)
Objectives work
This thesis will deal with stress and its effects on the activity of driving city
mass transit. The work is described how stress is, how it can be managed, and how to prevent it.
Empirical part will deal with the effects of stress on the driver's performance and resistance to him.
methodics
The theoretical part will be based on a compilation of texts from literature. In the empirical part will be used method of standardized questionnaires. For research purposes is determined hypothesis, which will be checked by statistical methods. The results of empirical research will be commented and presented in the summary tables and graphs.
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Evaluation of the European Cohesion Policy in Selected Region
Podzimková, Ivana ; Tomšík, Karel (advisor) ; Pavel, Pavel (referee)
The diploma's thesis is aiming to evaluate European policy of social cohesion and its growth options in the selected region. The evaluation is connected to the Elbe cycle route and it is based on analyses.
The theoretical part of the thesis introduces the subject of European policy of social cohesion while defining its legislation and framework of the legislation. It also defines the embodiment of regional politics within legislation of the local government i.e. the Czech Republic.
Analyses of the development of the selected project i.e. the Elbe cycle route and its impact on Hradec Kralove district will be dealt with in the practical part of the thesis. Business results of entities participating on the Elbe cycle route project will be gathered and used in order to evaluate selected indicators. Final assessment will be based on benchmarking. Method of comparison, analyses and syntheses will be used to evaluate gathered data. Applicable data will be gathered by research of related literature. Information will be also provided by the executive entities connected to the project, regional websites focussed on cycle tourism and by the town of Smiřice. Data gathered by the entities that cooperate on supervision of the Elbe cycle route project will be used for the statistic assessment.
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Enhancing qualification of employees and their motivation to improve working activities in business
Sokolová, Kristýna ; Tomšíková, Kateřina (advisor) ; Jana, Jana (referee)
The name of this Bachelor´s Thesis is Enhancing qualification of employees and their motivation to augment the effect of work results in business. Its theoretical part defines terms such as human resources, education in business, qualification, competence and motivation all of which were processes along with usage of professional literature. The content of practical part concerns both the innate questionaire for which the emploees of Czech Business Bank were addressed and the concise introduction of Czech Business Bank. Result analyses evaluate questionaires and show not only the degree of employees´ satisfaction with the educational system, but also the motivation of the employer. The final part of the Thesis is focused on recommendation how to improve the contemporary situation.
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Analysis of the educational system of a specific public catering company
Tuhý, Michal ; Jirsáková, Jitka (advisor) ; Zdena, Zdena (referee)
The bachelor thesis entitled Analysis of the educational system of a specific public catering company deals in its practical part with the definition of basic concepts and themes based on study of professional literature. Above all it is about human resources management, adult education and training and the topic of business education. The practical part characterizes the company to which the analysis relates, describes its educational system and deals with brief characteristics of survey respondents. It also describes the methods and procedures of exploratory survey. Then the obtained data are evaluated and interpreted in the practical part. Following them, the SWOT analysis of opportunities and threats of the educational system within the company is arranged and proposals for its streamlining are submitted.
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The Corporate Culture at the Company HELUZ
LOMSKÁ, Blanka
The aim of the Diploma Thesis was to analyze the field of corporate culture at the company HELUZ and suggest changes in the corporate culture. The first part summarizes information taken from the scientific literature focusing on corporate culture, its typology, the impact on company´s strategy and company performance. Practical part describes selected company HELUZ, its data, innovative and personal policy. It focuses on content of corporate culture, its elements standards and values. Further part of the Thesis deals with corporate climate, atmosphere and satisfaction of employers. Based on information previously provided I made recommendations for changes, which should be implemented by management of the company into its strategy and which should encourage strength of the corporate culture. In the last part, there are summaries, answers and suggestions for the aim of my Thesis.
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Use of grants and their influence on the urban development of Domažlice
JANSOVÁ, Nicole
The aim of the thesis "Use of grants and their influence on the urban development of Domažlice" is to evaluate the use of EU funds for the urban development. The theoretical part reviews scientific literature focused on sources and methods of using European funds. In the practical part the selected projects realized by the town Domažlice illustrate how the town uses the opportunity to draw funding from the EU funds for the urban development and for improving the quality of life.
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Product Innovation of the selected tourism company
JUNGVIRTOVÁ, Kateřina
This bachelor thesis deals with innovations in a company which expands its business for activities of travel agency. The aim of this work is to analyze present product of the company and needs and wishes of potential customers. Moreover to recommend the product for the travel agency, eg. water theme tours. The theoretical part is dedicated to the characteristics of legal and other facts related with the issue of travel agency founding and informations about product and its innovations, sport and recreation tourism and water tourism as a part of it. The application part consists of the company description and the research. The method of directquestioning was used for this research. The questioning was realized face to face directly in the company. For the research was chosen people who at least once used its services. For comparison of acquired results Chi-squaretest was applied. In the conclusion of the thesis was compiled three water theme tours, each one of them for specific customer segment. Bachelor thesis shows the extension ofthe company in practice, especially establishing the travel agency. It explains the specific steps important for achieving successful results.
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