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Proposal of Improvement of Competitiveness of Company První KEY-STAV, a.s.
Mičková, Lucie ; Novotná, Leona (referee) ; Koleňák, Jiří (advisor)
MIČKOVÁ, L. Proposal of improvement of competitiveness of company První KEY-STAV, a.s. . Brno: Brno University of technology, Faculty of business and management, 2009. 97 p. Supervisor Ing. Jiří Koleňák, Ph.D. The subject of this bachelor thesis focused on the matter of a competitive strength is characteristic, analysis, and assessment of the current market situation of První KEY-STAV, a.s., operating in building industry. The thesis includes theoretical resources, company analyses, namely internal and external analysis, SWOT analysis, and financial analysis, folowed by recomendations and instructions leading to the appointed targets within the proposed strategy, so that the competitive strength of the company increases.
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Evaluation of the Financial Situation in the Company and Proposals to Its Improvement
Válová, Věra ; Hanušová, Helena (referee) ; Pernica, Martin (advisor)
This master´s thesis deals with evaluation of a financial situation of the company Pivovar Chotěboř s.r.o. The theoretical part of this thesis focuses on the description of basic terms and methodological procedures, which are used for company performance evaluation. Based on the first part the partical part will be workded out. The company is introduced in the second part. This part of the work deals with the characteristic of chosen company, the description of the development of industry and calculation of financial ratios based on findings. Recommendations for improvement of company´s economical situation, based on the analysis and corporate benchmarking, are presented in the last part.
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The Proposal for Improvement of the Business Strategy for the Firm
Hošek, Jiří ; Žahourek, Martin (referee) ; Mikulec, Luděk (advisor)
The subject of this master's thesis is to analyze the current business strategy of the company JANTA s.r.o. and perform the optimization, that will improve business strategy. The work includes theoretical aspects, analysis of the company, specifically external and internal analysis, SWOT analysis and financial analysis, then contains recommendations and instructions, which lead up within the proposed strategy to set goals in order to improve the competitiveness of the company. The author is managing director of the company.
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Business Development of Brewery
Mičková, Lucie ; Teplý, Petr (referee) ; Koleňák, Jiří (advisor)
Presented Master’s thesis characterizes, analyzes and assesses the current situation of Holba’s brewery, Ltd. The thesis includes theoretical resources, company analyses, mainly internal and external analyses. As a result of outside and inside analyses there are formulated opportunities and Threats, Strengths and Weaknesses. On the basis of findings, the thesis includes comprehensive proposal of strategy, development and improvement of company position, which should help to fix it’s position on market and take a step forward in today’s mobile world.
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