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Evaluation of tourism development in Liberec region
Mrázková, Ivana ; Kouřilová, Jana (advisor) ; Silovská, Hana (referee)
The tourism is considered to be fast growing economic sector which has significant impact on regional development. The Czech Republic is a major European tourist destination and has good potential for further development. The thesis focuses on tourist development in the tourist areas of the Liberec region. The introductory part is focused on tourism from a theoretical perspective. The practical part is devoted to the status of tourism in the Czech Republic and the position of the Liberec region in the country. Liberec region has very favourable natural and cultural-historical prerequisites for the development of tourism, the best potential for its further development have the tourist areas: Jizera Mountains, Giant Mountains and Czech Paradise.
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A typology of recreation centres in the area Central Bohemia - southeast
TOMANOVÁ, Lucie
The main objective of the bachelor thesis is to analyse segments of primary and secondary offer of tourism in the tourist district of Central Bohemia {--} South-East; further on the grounds of analysis of visitors needs and requirements to propose a new product of tourism which should increase attractivity of the region. The alternate objective of the work is to find the visitors needs and requirements in the tourist district of Central Bohemia {--} South-East with the help of questionnaire research and to analyse the offer of products of tourism in the Nová Živohošť summer vacation resort and the Slapy dam reservoir. The questionnaire research confirmed the two chosen working hypotheses. Most of the visitors came from Central Bohemia and the qualities of accommodation facilities were bad in their opinion. Following the findings of the research optimal offer of tourism of the Nová Živohošť vacation resort was suggested. For completeness of the offer of tourism the new product of tourism the cycling route called "Beauty of Neveklovsko Region by Bike" was designed.
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The analysis of the offer of tourism products in the selected region
Mitáčková, Alena ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The aim of the thesis is to summarize and valorize the offer of tourism products in the region Zlín. The introductory part of the thesis judges the tourism of the region as a whole. It describes the statistical data of the tourism, the main projects of the tourism and the main tourist attractions of the region. The main part of the thesis consists of the analysis of the tourist offer. Tourist attractions and products of tourism are described separately for each tourist area and they are divided into different categories. Accommodation and additional services are rated as well. The conclusion of the thesis includes the comparison of the areas, SWAT analysis of the region as a whole and a draft of new tourism products.
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A typology of recreation centres in the touristic area Podyjí
TUHÁČKOVÁ, Eliška
The thesis dealt with typology of resorts in the tourist area of Podyjí, focussing on the offers in this resort. To address the issue, a situational analysis of the territory was conducted, as well as an analysis of localization and realization expectations of tourist trade in the area, which could provoke an interest in visiting recreational centres or the entire territory. Survey was carried out in selected locations of selected resorts in order to obtain primary data that helped us to get answers to the hypotheses. Based on analysis of needs and requirements of visitors, there was drafted a new tourism product for selected recreation center.
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