|
|
An analysis of tourism development in the Bohemian Paradise and its prospects
Maděrová, Vendula ; Prášilová, Marie (advisor) ; Macháček, Otakar (referee)
This Bachelor thesis deals with an analysis of tourism in the Bohemian Paradise
based on selected indicators. Theoretical basis of the thesis provide the information
about the definition, subjects and typology of tourism. Furthemore, the services of tourism and the relationship between tourism and national economy and regional development
are characterized here. Subsequently, there is a closer introduction of a touristic region Bohemian Paradise and selected sights (ruins of the castle Trosky, the watchtower Kozákov and the Museum Škoda Auto). The practical part of the work, via the analysis
of time series, deals with the number of guests in collective accommodation establishments, number of nights spent in these establishments in 2005-2014
and the assessment of prognosis of the future development until 2018. Furthemore,
this part is dedicated to the analysis of the attendance of four selected touristic attractions in 2008-2015. Based on these results, at the end of the thesis there are presented
the most important factors influencing the development of tourism in the Bohemian Paradise together with proposals and recommendation for improving the current situation.
|
|
|
An analysis of tourism development in Pardubický Region and its prospects
Šimková, Eva ; Prášilová, Marie (advisor) ; Macháček, Otakar (referee)
The bachelor thesis deals with the analysis of the development of tourism in the Pardubice Region from 2004 to 2014 using statistical methods. Analyzes traffic in collective accommodation establishments, development of capacities in collective accommodation establishments, number of nights spent in collective accommodation establishments. Further statistical methods evaluated traffic analysis of selected tourist destinations: Litomyšl Chateau, State Kunětická Castle Mountain, State chateau Slatiňany, Litice castle). In this work are formulated proposals and recommendations for the promotion of tourism in the Pardubice region. The data were drawn from the Czech Statistical Office and the National Information and Consulting Centre for Culture.
|
|
|
Analysis of tourism in the Písek area
HEJTMÁNKOVÁ, Petra
The aim of the thesis was to analyse the Písek region regarding tourism services, to evaluate the potential of the area, scope of the offer of services, the scope of attractions that the region has to offer. Based on the analysis carried out, the aim was to evaluate the strengths and weaknesses of the region and to assess the attractiveness of the area as a tourist destination. Tourism stimulation proposals were suggested based on the acquired data.
|
|
|
The possibilities and limitations of developing religious tourism in the Zlin region
Plšková, Michaela ; Netková, Jarmila (advisor) ; Koňařík, Marek (referee)
This thesis focuses on religious tourism in the Zlin region. It also includes an introduction of religious tourism challenges in the whole Czech Republic. The Zlin region offers high potential for religious tourism. The region is interested in developing religious tourism, not only from a local point of view but also from the church perspective. This thesis assesses the possibilities of further developments of religious tourism in the Zlin region. Personal suggestions are included in respect of the importance of the spiritual heritage of both believers and unbelievers, pilgrims or tourists.
|
|
|
Postavení cestovního ruchu v ekonomickém rozvoji Jihoafrické republiky
Turková, Lucie
The main aim of this Master thesis is to analyze the development of tourism sector and its impact on the economic growth of South Africa. The first part, literature review, explains different types of tourism and their contribution to the national economy. It deals with Travel and tourism competitiveness index showing the tourism development in South Africa compared with other African countries. The practical part contains analysis of number of tourist arrivals, their expenditures and international tourism income. It deals with multiple regression analysis as a statistical tool for measuring the dependence between GDP and other economic variables (including tourism income). Based on the results, discussion and conclusion is made.
|
|
|
Present-day tourism in Krkonoše with focus on cadastre unit of Špindlerův Mlýn (charting of current service supplies)
SLEZÁKOVÁ, Lucie
Bachelor thesis elaborates charting of tourism in specified area of Krkonoše with more focus on cadastre unit of Špindlerův Mlýn. The introduction defines aims of work, followed by theoretical solutions and methology with suppositions. Furthermore it deals with physical-geographical and socio-geographical territory characteristics. In the following practical part tackles tourismus development in Špindlerův Mlýn regarding catering and accomodation establishment, visit rate according to nationalities and provided service survey. Furthermore it deals with analysis of tourist trade potential in a particular Krkonoše region resolving the natural, cultural and implementary prerequisites of particular communities. In conclusion there are the practical part evaluation, hypothesis verification and work aims recapitulation. A list of tables, pictures, diagrams, maps and abbreviations also is a part of the thesis, with a list of applied literature and the appendix part.
|
|
|
Komparativní analýza nových trendů v marketingu lyžařských středisek
Taxová, Helena ; Lhotáková, Markéta (advisor) ; Cook, Gina (referee)
The purpose of this thesis is three-fold. First, it explored the ski resort marketing based on place and destination marketing theories. New trends and best practices support the theory by practical examples from the field and online research. Moreover, general hypotheses about ski resorts' visitors were defined. The second objective was to analyze the behavior of ski resorts' visitors based on a quantitative research. As a result, the predefined hypotheses were either confirmed or disproved. Finally, practical implications and recommendations combining the recent trends and tourists' experiences were discussed to suggest future development of ski resort marketing practices. In the end, research results, conclusions as well as its limitations are presented. Overall, this thesis could serve as a comprehensive study of current trends in the area of ski resort marketing and visitors' behavior and experiences.
|
|
|
Club´s life in Telč 1918-1938
SOCHOROVÁ, Šárka
This thesis for a bachelor´s degree is dealing with various clubs and associations in Telč between 1918 and 1938. The research is focused on The Club of Czechoslovak Tourists in Telč and The Museum Association Telč which are both related to the personality of their chairman PhMr. Karel Paclík senior. The analysis of membership wants to highlight the role of local elite, other local men and women who participated in those clubs and associations and in the town public life as well. Last chapter is focused on the life of provincial town during three festivities and refers to a positive contribution of those clubs and associations to the preparation and realization of those events.
|
|
|
The analysis of religious tourism in the Pardubický region
Ludvíčková, Anna ; Netková, Jarmila (advisor) ; Jarolímková, Liběna (referee)
This thesis deals with the analysis of potential of the Pardubický region for religious tourism. Its main aim is to create an overview of religious monuments and festivities in the Pardubický region and of their current use in tourism and to suggest how to further support the development of religious tourism in the region. The thesis focuses on catholic and protestant monuments and of religious festivities it deals mainly pilgrimages. In the first part the Pardubický region is characterized and its potential for tourism. The second part includes an outline of the historical development of the Czech lands, with an emphasis on church history, an overview of the most important religious monuments in the Pardubický region and of their current use in tourism. The third part presents the current national projects, which promote religious tourism, and assesses the current presentation and promotion of religious monuments in the Pardubický region. The last part contains suggestions for further utilization of religious monuments in tourism and their promotion, as well as a few ideas for creation of thematic tourist routes. The conclusion discusses barriers, that prevent better use of religious monuments in tourism.
|
|
|
The proposal of heritage tourism development project
TŮMOVÁ, Blanka
The main aim of this thesis was to develop a project proposal entitled "Personality Karel Komzák" which means there is a spreading Vltavotýnské celebration of the city diverse cultural performances of the famous personality. The purpose of this project is to attract more tourists to the city during the ongoing festival and thus contribute to a deeper understanding of the history of microregion Vltavotýnsko for the visitors center of celebration of the city. The project represents the personality of Karel Komzák not only the citizens of the city and its surroundings, but also to all the tourists coming through Vltavotýnské celebration of the city increases the attractiveness of the town Tyn nad Vltavou as a destination of cultural tourism, increases visitation of microregion as a whole, will contribute to extension of period of stay of tourists, thereby increasing average spending of tourists in the destination. Potential visitors to the consumption of the product in the form of cultural performances Karel Komzák satisfy a broader range of their needs, deepen their knowledge about the historical significance Vltavotýnsko. Drafted project that is meaningful, like economically viable, and which is consistent with the principles of the environment, can the city Tyn nad Vltavou pose some challenge to its realization, and thus visibility, and in particular meeting the needs of participants in cultural tourism.
|
guest ::
