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Family activities in and around Tabor
KAŠPAROVÁ, Martina
This thesis deals with the possibilities of tourism development for families with children in Tabor region and the selection of the latent potential of tourism for the reference segment. Based on the findings of the situational analysis and carried out field research the proposals, were designed to offer innovations, to improve the attractiveness of the Tabor region on the tourism market for families with children and then the tourism product compiled.
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Analysis of travel operators offer for marketing segment - families with children
Šatrová, Anna ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
This work is engaged in analysis of offer of travel operators for families with children and in after evaluation. In the first part of the work there are mentioned some terms from tourism sphere. There is also defined term tourism operator from legislative point of view. Next part is dedicated to matketing in the area of services. Families with childern present important part of demand in tourism sphere. This work analyses their wishes and needs. In analytical part of work there is researched offer for families with children in domestical and foreign tourism. At first the attention is dedicated to accomodation facilities, then the offer of travel operators is researched. Work presents sales programmes of travel operators and analyses holiday clubs for childern. The final part evaluates the quality and quantity of offered facilities.
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Product of tourism for families with children
KOZÁKOVÁ, Martina
To analyze tourism development conditions for families with children in the Písek Region and to create the suggestion of a package for this segment were the main tasks of my thesis. I analyzed the primary and the secondary supply of Písek region.I want to show that families with children are very demanding but attractive segment as well. The Písek Region has appropriate conditions to become an attractive region for families with children. I created visitor{\crq}s profile and requests, which are essential for visitor to realize his visit. The package suggestion was compiled by needs and wishes of visitors. The package is divided according to children age.
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