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	Analýza možností uplatnění retro nábytku v současných podmínkách Biersak, Marek Detailed record
	Renewed czech retro brands and their consumer perception Ševčík, Josef ; Říha, David (advisor) ; Chytková, Zuzana (referee) This thesis deals with the renewed Czech retro brands and how they are perceived by consumers. The theoretical part defines retro in relation to the brand and it is representing stories of such brands on the Czech market. In the practical part there is a research by form of focus group analyzed, which examines consumer perception of these brands across all age categories. The aim of this thesis is to explore the phenomenon of retro on the Czech market and see how it is perceived by consumers due to age and product category. Detailed record
	Current Trends in Consumer Behavior Mynařík, Jan ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee) This thesis deals with three selected current trends related to consumer behavior -- onslaught of retro products and retro marketing generally, changes in behavior related to electronic marketplace, and stricter demands for flawlessly designed products and services. Each trend is described and attention is given to driving forces of these trends, the ways they can affect consumers' lives and how they can be observed. The knowledge of the trends is then applied to determine how different groups of Czech consumers can be affected by those trends, thus giving businesses hints on how to incorporate the trends in the approach to their customers and monetize on them. Detailed record

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