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Implementation and management of IT in retail industry using MBI methodology
Fous, Ondřej ; Pour, Jan (advisor) ; Příklenk, Lukáš (referee)
Problem that emerges quite often when managing IT in retail industry is not understanding individual details and bindings between elements within this activity. Therefore, this diploma thesis is, with the help of MBI methodology, trying to draft frameworks for at least two scenarios which may emerge with high probability when managing IT in retail: choice and implementation of retail information system and corresponding hardware and subsequent service maintenance of chosen solution. These scenarios contain individual parts of addressed issues in form of tasks and their key activities; each single one of them defining processes, possible problems and finally bonds with internal and external elements, mainly because such bonds very often in a major way affect solution of said issues. Main goal of this thesis is to show these segments of reality from retail-and-its-surroundings-as-a-whole point of view, providing users of the methodology with description of the best ways to cope with the industry-specific problems in a practical and graspable way.
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In-store communication
Stoklasová, Karolina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The purpose of this thesis is to evaluate advantages and disadvantages in -store communication and identify increase in efficiency, with a detailed focus on tastings in hypermarkets. This thesis is composed of both a theoretical and a practical part. Introductory chapter of theoretical part is a look at field in-store communication. Second part concentrates on below the line communication, where in-store communication falls into. The third part is described from the customer's perspective. Here is in detail deals with the sensorial marketing and neuromarketing, which deals with what influences customer at the point of sale. The practical part explores my own marketing research, which focuses on the tastings at the point of sale and on how the customer perceives them.
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Analysis of MS Dynamics AX 2009 usability in retail
Svata, Bohuslav ; Pour, Jan (advisor) ; Luks, Martin (referee)
Theme of this thesis is utilization of ERP system MS Dynamics AX 2009 in retail environment. Its main goal is to create analysis that will evaluate suitability of MS Dynamics AX implementation in retail business. This goal is realized by achieving three steps. First step is introduction and analysis of retail business processes. This includes introduction of general process in theory followed by description of typical needs and requirements of retail enterprise. Second step is analysis of functionality offered by MS Dynamics AX and identification of its deficiencies in terms of usability in retail. Third step is creation of solution proposal for requirements that are not covered by MS Dynamics AX functionality. Contribution of this thesis is introduction of common needs and requirements of retail enterprise in chosen business segment. Also practical demonstration of how are key business processes supported by MS Dynamics AX. At last added value is also in creating a solution proposal, which will solve identified deficiencies by means of program customization. Structure of thesis is based on key business processes of retail and it's divided to theoretical and practical part. Chapters of each part are sorted into order of product life cycle, which is purchase, logistics and sales. Practical part also deals with product management.
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