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Společenská odpovědnost firmy PRIA Systém s.r.o.
Janečka, Tomáš
Bachelor thesis deals with the issue of corporate social responsibility. Theoretical part explains the basic concepts for the understanding of the issue. The aim of the thesis is analysing social responsibility of the selected company and to make proposals for extension CSR activities. Proposals are given for feedback to employees and management. In conclusion is recommendation for management how to pro-ceed in this strategy.
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CSR Analysis in a Specific Company
Orlovská, Jana ; Zamazalová, Marcela (advisor) ; Lukáčová, Miroslava (referee)
Today, globalization, new technologies and modernization bring a lot of negative influences on our environment and society we live in, compared to the positive effects they create. And that is the reason why so many companies are embarking on socially beneficial goals, rather than profit. The aim of the diploma thesis is to explore and evaluate a concept of corporate social responsibility at Rossmann. In the theoretical part of the thesis I familiarize the reader with corporate social responsibility, dealing with the main characteristics of the concept and actual situation in the Czech republic. The second chapter deals with the characteristics of Rossmann and its activities in the CSR field. The practical part consists of two parts. The first one focuses on internal and external analysis of the company`s environment with regards to CSR. The second practical part is concerned with the empirical research, that was realized by the questionnaire investigation. Following the gained knowledge I will answer the fundamental question: How is the corporate social responsibility part of the company strategy? I will propose measures that will lead to increasing awareness of CSR and the advantages that using CSR brings to the company more effectively.
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Evaluation of social responsibility activities in selected organization
Červenka, Lukáš ; Hykš, Ondřej (advisor) ; Plášková, Alena (referee)
The Bachelor's thesis deals with the theme of social responsibility, or CSR in selected organization and evaluated according to the KORP methodology. According to KORP methodology is performed an external evaluation of the current implemented activities in corporate social responsibility in the organization of Public transport company of Prague, a joint stock company. The theoretical part of the thesis describes the whole concept of CSR from its origins in the world and than in the Czech Republic. Also there is an overview of the concepts and the important aspects that are important for the social responsibility. Next part contains detail description of evaluated organization and explanation the concept of stakeholders. At the end of the theoretical part is description of KORP methodology. In the practical part is performed an assessment of CSR in every criteria, which requires KORP methodology and consequently the evaluation is done. The conclusion outlines strengths of the organization and especially improvement suggestions.
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Corporate social responsibility
Priesterová, Lucia ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The main goal of this Diploma thesis is to find out, on the basis of research, how the companies from Czech and Slovak Republic perceive and apply in praxis the concept of corporate social responsibility. The work consists of theoretical and practical part. The theoretical part is included in the first three chapters. The first chapter defines the term CSR and illustrates the historical development of social responsibility. The second chapter presents various theories and approaches in the area of CSR, describes the main as well as alternative concepts of CSR, advantages and disadvantages for the firm which decides to behave socially responsibly. It also mentions the approach of the European Union and the debate if the concept of CSR should still remain voluntary. The third chapter is focused on CSR in the company's praxis. It describes the pillars of CSR, explains the terms like corporate ethics or corporate philanthropy as well as the instruments for measurement and evaluation of corporate social responsibility. The practical part is contained in the last fourth chapter. It follows the done research among the companies from Czech and Slovak republic which main aim is to find out if there exist some differences in approach to CSR among the companies on the basis of their owner's structure, size or branch of enterprise. Consequently, the conclusions about the posture and an approach of Czech and Slovak companies are done from the results of research. It also emphasizes the areas where the companies do very well and areas where exists a space for an improvement.
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