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Economic relations between The Czech Republic and Spain
Mrkvová, Petra ; Černá, Iveta (advisor) ; Taušer, Josef (referee)
First chapter deals with the general characteristics of Spain, focuses on basic information about Spain and also describes the development and the value of the current macro-economic indicators and compares them with the Czech values. The end of chapter is dedicated to basic cultural differences of Spain. The second chapter is divided into five sections. The first part deals with the legal background of mutual relations. The second focuses on the analysis of the development, volume, commodity and territorial structure of trade in goods. In addition, offers an overview of the most important exporters and importers and a vision of future cooperation. Next part is similar analysis of trade in services. The fourth section contains the characteristics of foreign direct investment (current trends, volume,investment flows, the most important investors from both countries, prospective areas of investment). Last, the fifth part of the second chapter, is my own evaluation of mutual relations based on the data from the previous sections.
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Business and diplomatic protocol of Slovakia
Netuhová, Martina ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
Significance of business and diplomatic protocol is in praktice constantly growing and that is the reason why I chose as the theme of my bachelor writing Business and diplomatic protocol of Slovakia. I decided for both parts together despite of the fact that they are different because general knowledge about them belongs to the common education for both businessmen and also students at VŠE. First part is about defining and explanation of the word business protocol, then about characterization of Slovak business protocola and in the end na koniec there is also the short summary about abberances toward Slovak business protocol. Second part is defining the word diplomatic protocol, its short history, meaning and mission resulting from it. Moreover is this part dealing with selected parts of the diplomatic protocol and their application on Slovakia.
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Obchodní a kulturní zvláštnosti Mongolska
Matušková, Šárka ; Gullová, Soňa (advisor)
Část práce se zabývá základními informacemi o teritoriu tj. poloha, obyvatelstvo, ekonomie, podnebí, politické uspořádání a historie. Stěžejní část pojednává o tradicích a specifikách mongolské kultury a také o způsobu navazování obchodních kontaktů, včetně průběhu obchodního jednání.
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International strategy of Carrefour
Neuwirthová, Daniela ; Kostková, Hana (advisor) ; Čápová, Ludmila (referee)
Cílem této diplomové práce je analyzovat měnící se podmínky v oblasti maloobchodu a dokumentovat tyto změny a nové vývojové trendy na příkladu českého maloobchodního trhu a francouzského distribučního řetězce Carrefour, který letos opouští český trh. Nejprve se zaměřím na analýzu distribučního prostředí, dále na vývoj maloobchodu ve světě a v České republice a nakonec na konkurenční boj distribučních řetězců v České republice.
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