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Development of Business Activities of the Companies with the Retail Sales
Pospíšil, Jakub ; Obhlídalová, Andrea (referee) ; Šimberová, Iveta (advisor)
Master's thesis deals with the development of business activities in the retail sale of goods. The first part of thesis summarizes the theoretical knowledges, terms and tools related to this issue. The second part of the master's thesis is devoted to the analysis of the current condition of retail market and to a concept of strategy for business development. Above all, improving competitiveness and consolidate its position as the market using modern information technology.
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Differentiation Strategy of Small Company
Šteflová, Jitka ; Bečvářová, Soňa (referee) ; Koráb, Vojtěch (advisor)
The aim of the thesis is to propose effective and feasible strategy of differentiation. The thesis may be used as a valuable basis for developing a business plan founding or development of the company. According to the information processed in the theoretical part will be an analysis, whose outputs reveal the direction of future strategies and are the basis for the development of a differentiation strategy of small company, including the evaluation of potential risks and opportunities for future development.
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Business Plan of SME in the Gastronomy Branch
Vavrisová, Lenka ; Píšová, Marta (referee) ; Bayerová, Vladimíra (advisor)
he purpose of this diploma thesis is to create business plan for establishing an entire new business on fast food market (gastronomy). The thesis is based on assumption of market gap in this particular market sector.Fundamental of this proposal is analysis and determination of conditions for business establishing. The emphasis is placed on market segmentation and targeting the right group of consumers. The outcome is whole process for business opening, including marketing strategy, financial strategy and evaluation of business success assumption.
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