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Transfer of production to China
Janek, Michal ; Halík, Jaroslav (advisor) ; Jezný, Tomáš (referee)
The thesis is focused on transfer of production to China. The aim of the thesis is to evaluate the potential of China from the perspective of companies and investors, and on the example of the international company to highlight not only the traditional ways of entering the Chinese market, but also the specific method that considers the needs of manufacturing companies. Thesis also contains the assessment of competitiveness of the Chinese economy, cultural differences and comparison of the various forms of entering the Chinese market. The practical part is focused on the analysis of enterprise from the polygraphic industry which has transferred part of its assembly processes to China. Conclusion contains recommendations for further development of the company on the Chinese market.
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Evaluation of the level of the organic brewing industry in selected countries of the European union
Fidrová, Veronika
This diploma thesis deals with the topic "Evaluation of the Level of Organic Brewing Industry in Selected Countries of the European Union". It is describing the current situation of organic hop growing industry and organic brewing industry in two selected countries that are the Czech Republic and the Federal Republic of Germany with the help of two analyses of the external environment (PESTEL analysis and the Porter's Diamond Model). On the basis of these two analyses the evaluation and comparison of both countries are done. And finally, as it is the main objective of this diploma thesis there are recommendations for Czech organic hop growers how to enter the German market and which export strategy is the most suitable for them.
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Strategie vstupu na zahraniční trh - EF Education First
Zadražilová, Lucie ; Král, Petr (advisor) ; Peterková, Michaela (referee)
The principal goal of its thesis is to conduct a research and do the analyses necessary for the decision whether to enter a foreign market and in case of positive answer the entry strategy is to be suggested. The research and analyses are done on the case of EF Education First, a global company doing its business activities in the educational sector with the main specialization in language learning, and the market of Ukraine. The thesis is divided into a theoretical part which summarizes main elements and academic knowledge important for the entry market strategy including modes of entry, international specifics, marketing of services and 7Ps. In the practical part, the findings from the PEST analysis conducted on the Ukrainian market are presented and the internal environment of the company is analyzed. The two main strategies are selected and their advantages and potential limitations are presented. The final recommendation is made.
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Vývozní obchodní případ
Macháčková, Hana ; Roubíčková, Jaroslava (advisor) ; Černý, Václav (referee)
Práce popisuje fáze vývozního obchodního případu, uvádí export v účetních a daňových souvislostech. Rozebírá formy vstupu na zahraniční trh a zabývá se podrobně distributorskou smlouvou. Prakticky je zde uvedeno základní zaúčtovnání vývozního obchodního případu, vliv kursových rozdílů na dlouhodobý kontrakt a na hospodářský výsledek.
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