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Problems of the business environment in the Czech Republic, the protection of enterprises from fraud
Jambor, Petr ; Cimler, Petr (advisor) ; Zeman, Jiří (referee)
The aim of this thesis is to characterize fraudulent behavior as a part of business environment. This thesis focuses mainly on the Czech environment, and is supplemented by comparison with foreign countries in case of need. Also, factors posing potential risk for entrepreneurs are defined. Fraudulent behavior towards entrepreneurs is distinguished by its relation between the perpetrator and the injured person and by criminal code. Typology of perpetrators is included as well. The analysis of particular types of fraudulent behavior, including discourse on detection and precautions against fraudulent behavior, follows. This thesis can serve as means of widening knowledge concerning detection of fraudulent behavior and its prevention.
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Film effects in Karel Hynek Mácha's prose narratives
Koten, Jiří
This essay inquires into the general characteristics of Karel Hynek Mácha's narrative fiction. It starts from the well-known analysis written by Jan Mukařovský. In the paper "Genetika smyslu v Máchově poezii" (Genetics of meaning in Mácha's poetry, 1938) Mukařovský claims that Mácha's works produce something of a cinematic effect. According to Mukařovský this is due to the interruption of narrated time (the dynamic plot is brought to a stop - up to a static scene), as well as by virtue of a technique reminiscent of a montage of impressive images. We consider this term pregnant, because it describes other characteristics of Mácha's fiction: the dramatical nature of narration and the fact that actions linking the storyline simultaneously serve as indices which evoke the impressive atmosphere. Even though Mácha uses authorial narration, focalization is mostly external and fictional minds aren't transparent. The narration comes close to the technique which is known as camera-eye narration.
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Recruitment Marketing
Maršíková, Linda ; Stříteský, Marek (advisor) ; Šikýř, Martin (referee)
This thesis discuss the topic of the recruitment marketing, with it's principles, functioning, goals and instruments. Topic is separated into two parts, external a nd internal. These parts are analysed out below. The usage of the recruitment marketing is described on the sample of the company IKEA, Czech republic. The tesis is finished in the project of the recruitment strategy for mentioned firm, which is based on the results of the accomplished research.
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The instruments of internal and external reporting in Siemens Engineering, a. s.
Vykusová, Michaela ; Pelák, Jiří (advisor)
This graduation theses deals with the questions of the reporting in todays conditions of business. It is concerned with the meaning, sense and development and its relation to accounting and controlling. It pays attention to various classification of reporting, especially to internal and external reporting. It focuses on potential users of reporting and especially on its instruments. The graduation theses explains the principle of International Accounting Standard 11. The aim of the practical part of this theses is the description of the reporting system in the concrete company. It concentrates on the tools of the internal reporting in one division of the company. It presents the instruments of the internal reporting. It focuses on the purpose of individual reports, users of these reports and key figures that are reported in these reports.
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