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Comparison of Czech leading auction houses media communication and publicity with world auction houses Christie's and Sotheby's media communication and publicity in years 2010-2016
Žížala, Jan ; Sládková, Hana (advisor) ; Zezulková, Markéta (referee)
This Diploma thesis deals with a media communication through new technologies, specifically then specific social networks such as Facebook and Instagram, in the field of art auctions market. Major focus is given especially to the 1. Art Consulting, Dorotheum and European Arts Auction houses. The international auction houses are represented by two art auctions market world leaders, Christie's and Sotheby's. The Thesis first summarizes the art market and it's characteristics, marketing and media communication of the Czech auction houses, both Czech and international auction market and a history of the auction houses examined in this Diploma thesis. The methodology used is a quantitative content analysis. The analysis primarily focuses on the number of social networks used by the auction houses for a communication with fans and other public, on the hit rate of this communication. The largest part of the research is given to the nature of individual media messages. In selected cases, the length, hit rate, origin, focus, topic etc. is examined. The analysis covers the period between the fall 2016 and spring 2017. The results of the quantitative analysis are described and as a conclusion a comparison is made between the Czech and foreign auction houses in the area of communication through social networks.
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Description of Burberry marketing communication
Kulesová, Kateřina ; Maxa, Martin (advisor) ; Hejlová, Denisa (referee)
Hlavním tématem této bakalářské práce je marketingová komunikace módního domu Burberry. Cílem práce je analyzovat jednotlivé komunikační kanály a jejich specifika, která značku odlišují od ostatních. V teoretické části se autorka zabývá módním marketingem a představením značky, včetně historického pozadí, marketingového mixu a SWOT analýzy. V praktické části pak autorka analyzuje offline a online komunikační aktivity. V této části se věnuje přístupu značky například k store marketingu, eventům nebo sociálním sítím. Součástí práce je také stručné porovnání facebookového profilu značky Burberry a na trhu obdobně postavené značky
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Language of SMS and French as a foreign language
Vaňátko, Jiří ; Klinka, Tomáš (advisor) ; Listíková, Renáta (referee)
in English with English title of the thesis: Language of SMS and French as a foreign language The central topic of the thesis is the language of short text messages (SMS) and/or the one of chat and their application in teaching of French as a foreign language (fr. abbreviation F.L.E., français langue étrangère). The aim is to answer the question so as to how to grasp linguo- didactically this modern sociolect of young users (not only) of French, typical of written communication via digital technologies, with the purpose of the purely practical use in the classes of French. Firstly, a linguistic description will be given in order to understand the mechanisms of the explored language code not only in French, but also partly in Czech and English, as well as the determination of the position of the SMS language as a socio-cultural phenomenon in the present-day French. The following research will be dealing with the identification and the analysis of the teaching activities using the SMS language found in approximately fifty text books of French intended for the learners of levels A1, A2, B1, B2. The next section offers the theoretical evaluation of the exploitability of the SMS language in the classes of French, having as a point of reference specialised works of didactics of foreign languages. The...
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Modulated signal generator
Melša, Ondřej ; Poměnka, Petr (referee) ; Maršálek, Roman (advisor)
This project occupies with the creation modulated signal generator in MATLAB. There are explicit basic princips of modulation PSK, M-QAM, princip of system with spread spektrum and princip of access OFDM and MC-CDMA. Next there are explicit basic parametres and possibilities configuration of conversion analog PCI card CompuGen 4302, which serves as D/A convertor of signals created by PC.
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