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Innovation of tourism for students on the Třebíč region and Jihlava region
VESELÁ, Jana
The theme of my thesis was an innovation of a tourist product for students in the area of Třebíč and Jihlava. The main objective was to determine the preferences of students for organizing school trips, according to which should a product be designed, meeting the requirements of tourism for leisure time and to serve as an educational object as well.
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Quality of services and its importance for a development of tourism
Jeníčková, Alice ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
This thesis gives an idea of travellers' behaviour and it determines the extent of their requirements for the quality of provided services. There is also described the quality level of tourism services in the Czech Republic and its importance for a development of tourism. In the practical part of this thesis there is used the method of questionnaire to analyze the behaviour of domestic and foreign travellers in relation to the quality of services provided in the Czech Republic.
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Preconditions of development of tourism in select area Havlíčkobrodsko
ČERNÁ, Aneta
The aim of this thesis was to analyze tourism of the region Havlíčkobrodsko, identify the hidden potential of tourism and propose a new tourism product focused on selected segments of visitors. The first part was focused on the theoretical definition of marketing, product, destination and tourism. Moreover, a fundamental characteristics of Havlíčkobrodsko, which delineates the major attractions that are found in this area, is given. The second part consists of field survey and design of a new product. The survey was conducted in Lipnice nad Sázavou, which has good prospects of tourism. Here is the seasonality problem, the lack of secondary supply and information to visitors that could be addressed. According to the information obtained from local authority staff, Christmas and Easter Fair was designed. It is the best way to develop local tourism.
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The preconditions of development of tourism in Chrudim
ADÁMKOVÁ, Anna
The aim of this thesis was to analyze tourism development in region Chrudimsko, to reveal the untapped potential of tourism in Chrudimsko and to create a tourism product for the customer segment of families with children. The first step of thesis was studying literary sources and creating literary research. The part with literary sources was followed by the situation analysis and field investigation. The creation of new product in the city Slatiňany was based on the results of field investigation. The product ?Kouzelná pouť Podhůrou? is the fun event which celebrates the ending of holiday and fills the blank space of tourism supply for the segment of families with children in Slatiňany.
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A usage of cultural facilities in tourism development on case of selected museums in the region of Třebíč
FLORIÁNOVÁ, Lucie
The aims of thesis were analyze supply and demand of tourism and to complete the products for selected segment of visitors and to suggest possibilities of communcation and cooperation cultural facilities and sector of tourism in the region of Třebíč. The thesis includes several parts. The first part is a theoretical part, which provides basic theoretical information. Another part contains an analysis of tourism offer in the region of Třebíč. In the next part of thesis was performed marketing research of cultural facilities in the region of Třebíč. Another tree SWOT analyses were performed. This information led to the development process of tourism in the region of Třebíč.
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Destinations for Tourism in Russia - Present Situation and Options
NEŠPOLOVÁ, Jana
This bachelor´s thesis is dedicated to tourist destinations in Russia. The work is divided into two major parts, which are further divided into chapters. In its first part literature was studied, literature search was written, and conditions for development of tourism in selected areas were assessed. The second part deals with the current state of tourism and analyses the offers of Czech travel agencies. At the end of the second part, based on collected data, further options of the development of tourism in Russia were outlined.
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Potency of tourism development in the background of Štilec pond
MASARYKOVÁ, Lenka
The aim of the thesis was an analysis of tourism in selected area with emphasis on the background of this area. Partial aim was to activate the hidden potential of tourism and preparing products focused on selected segments of visitors - families with children, seniors and disabled persons. The first part was study the literary sources and developed the situational analysis. In other part was carried the investigation of the field. Under investigation were proposed innovations. In the last part was built new product to highlight the importance of fishing and pond Štilec.
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Assumptions for Development of Tourism in the Area of Blatná
ŘÍSKÁ, Monika
Cílem bakalářské práce bylo prostřednictvím analýzy cestovního ruchu v oblasti Blatensko odhalit skrytý potenciál cestovního ruchu a vytvořit nový produkt cestovního ruchu pro vybraný segment návštěvníků. Nejprve byla nastudována odborná literatura a vypracována literární rešerše. Poté se vypracovala situační analýza, proběhlo terénní šetření a byly zpracovány návrhy a opatření. Na základě výsledků terénního šetření byl navrhnuty dva nové produkty.
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The preconditions of development of tourism in selected area - Borovany and around
LAVIČKA, Pavel
The aim of this thesis was to analyze tourism to determine conditions for the development of tourism in Borovany area. The secondary objectives were to activate the hidden potential of area and prepare a tourism product focused on selected segment of visitors. The first part was study the literary sources and on its basis was created the literary research. In other part was prepared the situation analysis, implementation field investigation and was propose appropriate measures. The creation of new product package was based on the results of field investigation.
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