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The Automotive Industry Dealership
Broulík, Jan ; Svobodová, Ivana (advisor) ; Hesková, Marie (referee)
Broulík in his Master's Thesis sets his goal to analyse the automobile sales sector. He focuses mainly on the situation of automobile dealers. He depictures the contemporary development of automobile sales in the Czech Republic and in the world. He observes the impacts of the world economic crisis on automobile producers and dealers. He closer addresses the Škoda brand sales network which he uses to illustrate his findings. On the basis of the analysis of the automobile sales sector he establishes its particularities which he categorizes as supplier -- dealer relation particularities, sector particularities and dealer -- consumer relation particularities. Broulík assesses the current block exemption and compares it with the legal regime which will apply to the automobile sales sector in EFTA from the 1st June 2013. He concludes that the current block exemption suits the established sector particularities better. He however closes that neither the automobile producers' ascendancy over dealers nor many other sector particularities should be treated through economic competition legal regulation.
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Possibilities of orientation of direct sale on chosen market environment
Hapáková, Veronika ; Koudelka, Jan (advisor)
In my bachelor thesis I describe direct sales as one of the distribution channels and I am suggesting how to improve the selection process and training of new independent contractors in the Southwestern company. The thesis is divided into theoretical part, where you can find the definition of the direct sales as a part of marketing mix and also as its utilization in multilevel marketing. There is also part on selection process of the dealers, communication with different types of personalities, as well as the detailed cycle of selling. Analytical part is about the Southwestern company, which uses direct sale for distribution of educational products. I will introduce its history, organizational structure, product portfolio and its summer internship for college students. The main part is the interviews with dealers. In the conclusion, there are recommendations for more effective selection process and training.
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Comparation of activities of bank securities dealers in Czech Republic
Šimunek, Martin ; Veselá, Jitka (advisor)
This bachelor thesis is devoted to banks as securities dealers on Czech market. It is focused on activities of banks in the segment of investment banking. The main aim of this thesis is complex characteristics of bank as a securities dealer in Czech Republic. First part looks at investment instruments and services that bank has available and can offer. Second part analyses present bank sector and securities dealers market in Czech Republic. Part three compares activities of four chosen bank subjects.
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Specifika podnikatelského prostředí Ukrajiny a její zapojení do mezinárodních vztahů
Solovyova, Tetyana ; Sztogrynová, Miroslava (advisor) ; Holas, Jiří (referee)
Diplomová práce charakterizuje podnikatelské prostředí Ukrajiny, popisuje existující překážky obchodu (tarifní, netarifní), ekonomickou a politickou situaci. Práce hodnotí, jaké jsou příležitosti pro zahraniční podnikatele. Součásti práce je také popisování obchodních zvyklostí ukrajinských podnikatelů a znalostí, které jsou nezbytné při uzavírání obchodních smluv. Dále jsou analyzovány zahraniční vztahy Ukrajiny, její zapojení do mezinárodního obchodu, účast v mezinárodních organizacích a regionálních seskupeních. Pozornost je věnována vztahům České republiky a Ukrajiny ? vzájemný obchod mezi ČR a Ukrajinou, možnosti pro české podnikatelské subjekty. Na příkladě konkrétní české firmy jsou popsány problémy, se kterými se lze potkat při vstupu na ukrajinský trh.
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