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National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.00 seconds. 
Marketing Research
 Veselý, Radek ; Pazdera, Přemysl (referee) ; Šimberová, Iveta (advisor)
This thesis lays emphasis on the satisfaction of the customer and building up relationship between the company and the customer. This thesis contains measurement of customer satisfaction with products and services offered by company CIPRES FILTR BRNO, Ltd. and the improvement suggestion of these services. Objection of marketing research is increase competitive advantage of company and attain better stability on extended industry market.
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Proposal of the Improvement of Customer Satisfaction Standard
 Janoušek, Michal ; Fadrný, Miloš (referee) ; Šimberová, Iveta (advisor)
The thesis “ Proposal of the Improvement of Customer Satisfaction Standard” examines how customers are satisfied with the company STEL Hockey, spol. s r. o., which runs an ice hockey hall. The thesis contains an analysis of the company’s current state, marketing research of customer satisfaction, and suggestions on how to improve the present-day services as well as a proposal for introducing new services in order to enhance customer satisfaction.
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National Repository of Grey Literature : 12 records found   previous11 - 12  jump to record:
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