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Tourism Analysis in the Town (Rychnov nad Kněžnou)
Chaloupková, Klára ; Jarolímková, Liběna (advisor) ; Zábranská, Hana (referee)
The bachelor thesis "Tourism Analysis in the Town (Rychnov nad Kněžnou)" evaluates the potential of the town for its tourism development. The theoretical part includes a description of geographical, socio and economical conditions and contemporary supply. The practical part evaluates tourist visit rate. The aim of the bachelor thesis is the evaluation of town's status on the tourist market, promotion and competitiveness.
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The town of Dobruska and its Tourism
Fléglová, Kateřina ; Netková, Jarmila (advisor) ; Vaško, Martin (referee)
This bachelor thesis focuses on the town of Dobruska. The main aim of this thesis is to analyse tourism in the town. Is Dobruska a popular destination among tourists, do the tourists even know where Dobruška is situated, have they ever been there? On the other hand it is also important to study the opinion of Dobruska's residents. Do they see Dobruska as an attractive destination? What are they missing in Dobruska and what would they change in order to make Dobruska more attractive. Based on the outputs of this analysis the thesis proposes appropriate arrangements that aim to make Dobruska a better "Gateway to the Eagle Mountains."
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Tourism and recreation in area of Blatensko
NOVÁ, Lenka
A goal of this bachelorship work was to classify todays tourism at chosen destination of Blatensko. In framework of the work was primary discovering structure of prepositions of tourism at chosen destination by using primary data and literature. Primary data were gained by forms of three chosen localities. Attention was also focused toward the visitors of Blatensko. It was classified perception of destination by a visitor, activities in framework of vacation, motivation for visiting ETC. Further in framework of the work was created database of cultural-historical, natural and living attractions. Based on evaluated offer and demands of tourism at chosen location were created potential options of another development of tourism at Blatensko.
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Tourist attractions of the region Písecko and their utilization
BRŮHOVÁ, Monika
The aim of the bachelor work Tourist attractions of the region Písecko and their utilization, was to specify the background and to analyse the services of tourism in this region, to evaluate the results and to propose the factual improvements and new products of tourism, which would make the destination more attractive. On the basis of the region and it´s the most important sights description, the analysis of a material and technical base, the statistical data, the results of a research made by Písek town and a SWOT analysis, the new products were worked out. The full-weekend stays would support visitors´ attendance. The new program, that would motivate visitors´ spending and the method of sale support, were recommended as well.
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Cultural heritage and development of tourism in Orlík region
VLASÁKOVÁ, Veronika
The aim of this work is to evaluate the cultural heritage in the development of tourism in the region of Orlicko. For studying, there were used secondary and primary data. Thanks to marketing research, we got 1,584 valid questionnaires. There were used computer programs (MS Excel and Statistics Cz v. 6) for data processing. The data interpretation tools used descriptive statistics and the analysis of testing hypotheses. There was conducted field research of the area. The monuments were entered into the newly formed layers of geographic information system Janitor in the form of polygons. In the region of Orlicko, there exist more than 130 cultural monuments in 21 types. These results confirm the presumption about diversity of the structure of assumptions heritage tourism. This diversity is also noticeable in the villages of the defined area. More than 5 types of monuments offer urban areas Varvažov, Čimelice, Orlik nad Vltavou and Mirovice. In the first four there is localized at least one attraction of a greatly importance. These communities also show the highest potential. It was demonstrated, that the importance of cultural heritage in the areas is different. There were found significant differences in the motives and characteristics of the target site, which affect the choice of place of holiday. These differences were detected in groups partitioned by gender, level of participation in cultural and historical attractions and by their interest in history. The main motives for holiday were: to release from everyday life and work, visit interesting places and get them known. Participants wish to leave their homes for having fun and change the place. The importance of cultural and historical attractions in the locality is increasing in conjunction with participation in cultural tourism and the increasing interest in history. The same tendency can be seen in knowledge as a reason for holiday. When the holiday place is selected the highest importance is: natural environment, the existence of historic cities in the region, a healthy environment, the possibility of refreshments and meals, and bathing options. For women, it is more important the existence of the cultural and historical attractions in the region and associated motives, than for men. In the designated area, there are high requirements for the use of cultural heritage in the development of tourism. Major attractions are concentrated in several villages. The region is not primarily associated with the culture; the motives of visitors are more connected with recreation. There is also possibility of developing cultural and historical attractions as a source of secondary supply.
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Proposal of sight-seeing tours for tourists of Třebíč
Kačírková, Sabina ; Jarolímková, Liběna (advisor) ; Vaško, Martin (referee)
The aim of the bachelor thesis is to create a proposal of sight-seeing tours for visitors of Třebíč. Firstly the city of Třebíč is characterized generally and then in term of tourism. It also deals with the analysis of tourism. Within this analysis the detailed SWOT analysis summarizing the strengths and weaknesses of the city is drawn up. Furthermore the composition of visitors coming to Třebíč most frequently is examined. On the basis of this details two sight-seeing tours aimed for individual segments of visitors are defined. The first of them is designed for all tourists coming to the city but primarily for organized excursions of local and foreign tourists. The second one is focused on school trips and primary school children who represent an important segment of visitors of the city of Třebíč.
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