National Repository of Grey Literature 13 records found  previous11 - 13  jump to record: Search took 0.01 seconds. 
The use of social media in marketing of art museums and galleries
Petrová, Anna ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This thesis deals with the possibilities of using social media in marketing of art museums and galleries. Its aim is to present marketing in social media, in particular the functioning of Facebook Pages, to art museums and galleries. The theoretical part is devoted to social media, describes the most important ones and focuses on how to use them in marketing, with the emphasis on the social network Facebook. The practical part of the thesis is based on the statistics provided by Socialbakers, company that measures effectiveness of social media marketing, and presents an analysis of selected activities of both Czech and foreign art museums and galleries on Facebook.
The problems of the cultural management in the Aleš South-Bohemian gallery
POŘÁDKOVÁ, Květa
The Aleš South-Bohemian gallery is the most important art-historical exhibition institution in South Bohemian. After many years of operation with not a very clear profile, now, the institution is trying to highlight its public image. However, the long-term development concept of the gallery is missing. There is no a research concerning the social security and the age stratification audience. The bachelor thesis of Květa Pořádková will try to capture this segment within the narrow time, which is important for targeted promotion and plans of gallery exhibitions. The student will cooperate with sociological methods and the field research. Results of the investigation will be presented as proposals to specify and improve the idea of the gallery about its audience. Vulnerabilities of the gallery will be certainly found not only in the field of the promotion, but also its exhibition program. The bachelor thesis of Květa Pořádková will be based not only on theoretical museological works, but also on interviews with gallery staff responsible for various segments of its business. Therefore, the work will serve as a practical aid to regional galleries.

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