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Business Plan -Establishment of the Wedding Agency
Mohelská, Martina ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The master´s thesis deals with the processing of a business plan to establish a wedding agency, which will operate in South Moravia. The thesis includes theoretical principles, which are the basis for the practical part. In the design part are created detail services for apart from the competition. Next is prepared financial part, which aids to conclude if the agency to establish.
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Analysis of Competitiveness of CZ TOP TRADE Ltd
Hrabovský, Lukáš ; Soukupová, Jana (advisor) ; Hořejší, Bronislava (referee)
Thesis on Analysis of Competitiveness of CZ TOP TRADE Ltd. mainly deals with the ability to compete with companies, who are on the Czech market in the engineering. To determine competitiveness and competitive advantage, I used both internal company environment and external. I have subsumed here Analysis of internal company environment and also analysis of external company environment like Porters model of five forces, PEST analysis and everything I summerized in the SWOT analysis. I applied mentioned above analysis. The results of this analysis I came to the conlusion that the company is able to compete against their competitors and I have prosposed changes, which schould to increase market share.
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Prostředí dopravní firmy
Francúzová, Andrea
Francúzová, A. Logistic company environment, Bachelor work 2010 This work is focused on identification of external and internal environment of logistic company. The goal of this work is to find suitable strategies to keep and strengthen its position on the market. PESTE analyse will be used to external environment survey, key actors according to Kotler will be used for branch analyse and "7S" McKinsey's company will be used for internal analyse. Thanks to obtained knowledges, SWOT analyse, which will be the base for creation of suitable strategies, will be compiled.
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Zavedení nového produktu na trh
Myslinskyy, Oleh
The bachelor thesis is focused on the marketing strategy for implementation of a new product on a market. PESTE analysis, Porter's five forces model and situational analysis are parts of this strategy. Furthermore, the questionnaire dealing with customer behaviour is evaluated. This thesis provides a marketing mix together with the final partial steps of the marketing strategy and suggestion of a legal protection.
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The meanig and using marketing in retail
KUTHEILOVÁ, Adéla
The aim of the bachelor thesis was to determine whether the selected company uses marketing and propose changes that would lead to improving the current situation. The first part of the thesis is focused on obtaining theoretical basis. This base was obtained by studying literature. In the second part the author has analyzed company and its surroundings. Also marketing research has been carried out in the practical part. Thanks to the results of the analyzes and market research the author has created suggestions for improve the current situation.
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METHODS OF STRATEGIC MANAGEMENT
LOMSKÝ, Tomáš
The aim of my thesis is to analyse, with help of selected methods, the internal and external environment, define strong and week points, opportunities and dangers of the selected company. As well to execute, analyse, evaluate and propose the right strategy. To fulfill this goal, I had to analyse the company through the selected methods of the strategic management. I´ve used the following analyses in my thesis: STEP analysis. Porter model, Model of turbulency degree, Analysis of expandicity of the company and SWOT analysis
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