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The possibilities and limitations of developing religious tourism in the Zlin region
Plšková, Michaela ; Netková, Jarmila (advisor) ; Koňařík, Marek (referee)
This thesis focuses on religious tourism in the Zlin region. It also includes an introduction of religious tourism challenges in the whole Czech Republic. The Zlin region offers high potential for religious tourism. The region is interested in developing religious tourism, not only from a local point of view but also from the church perspective. This thesis assesses the possibilities of further developments of religious tourism in the Zlin region. Personal suggestions are included in respect of the importance of the spiritual heritage of both believers and unbelievers, pilgrims or tourists.
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Analysis of the selected components of tourism in the town Strakonice
NĚMEC, Josef
The present thesis is divided into thirteen chapters including the introduction and the conclusion, resources and appendices. It deals with the partial analysis of the selected components of tourism in the district town Strakonice. It tries to capture the substantial connection hat are important for the development of the area in terms of tourism. At the same time the thesis closely maps the history of the town, which has a direct impact on the formation and preservation of the sights in the town. The thesis also has its own research survey between the two segments involved in the tourism, that is the accommodation and the catering facilities in Strakonice and the tourists have visited the town.
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Present-day tourism in Krkonoše with focus on cadastre unit of Špindlerův Mlýn (charting of current service supplies)
SLEZÁKOVÁ, Lucie
Bachelor thesis elaborates charting of tourism in specified area of Krkonoše with more focus on cadastre unit of Špindlerův Mlýn. The introduction defines aims of work, followed by theoretical solutions and methology with suppositions. Furthermore it deals with physical-geographical and socio-geographical territory characteristics. In the following practical part tackles tourismus development in Špindlerův Mlýn regarding catering and accomodation establishment, visit rate according to nationalities and provided service survey. Furthermore it deals with analysis of tourist trade potential in a particular Krkonoše region resolving the natural, cultural and implementary prerequisites of particular communities. In conclusion there are the practical part evaluation, hypothesis verification and work aims recapitulation. A list of tables, pictures, diagrams, maps and abbreviations also is a part of the thesis, with a list of applied literature and the appendix part.
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Komparativní analýza nových trendů v marketingu lyžařských středisek
Taxová, Helena ; Lhotáková, Markéta (advisor) ; Cook, Gina (referee)
The purpose of this thesis is three-fold. First, it explored the ski resort marketing based on place and destination marketing theories. New trends and best practices support the theory by practical examples from the field and online research. Moreover, general hypotheses about ski resorts' visitors were defined. The second objective was to analyze the behavior of ski resorts' visitors based on a quantitative research. As a result, the predefined hypotheses were either confirmed or disproved. Finally, practical implications and recommendations combining the recent trends and tourists' experiences were discussed to suggest future development of ski resort marketing practices. In the end, research results, conclusions as well as its limitations are presented. Overall, this thesis could serve as a comprehensive study of current trends in the area of ski resort marketing and visitors' behavior and experiences.
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Club´s life in Telč 1918-1938
SOCHOROVÁ, Šárka
This thesis for a bachelor´s degree is dealing with various clubs and associations in Telč between 1918 and 1938. The research is focused on The Club of Czechoslovak Tourists in Telč and The Museum Association Telč which are both related to the personality of their chairman PhMr. Karel Paclík senior. The analysis of membership wants to highlight the role of local elite, other local men and women who participated in those clubs and associations and in the town public life as well. Last chapter is focused on the life of provincial town during three festivities and refers to a positive contribution of those clubs and associations to the preparation and realization of those events.
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The analysis of religious tourism in the Pardubický region
Ludvíčková, Anna ; Netková, Jarmila (advisor) ; Jarolímková, Liběna (referee)
This thesis deals with the analysis of potential of the Pardubický region for religious tourism. Its main aim is to create an overview of religious monuments and festivities in the Pardubický region and of their current use in tourism and to suggest how to further support the development of religious tourism in the region. The thesis focuses on catholic and protestant monuments and of religious festivities it deals mainly pilgrimages. In the first part the Pardubický region is characterized and its potential for tourism. The second part includes an outline of the historical development of the Czech lands, with an emphasis on church history, an overview of the most important religious monuments in the Pardubický region and of their current use in tourism. The third part presents the current national projects, which promote religious tourism, and assesses the current presentation and promotion of religious monuments in the Pardubický region. The last part contains suggestions for further utilization of religious monuments in tourism and their promotion, as well as a few ideas for creation of thematic tourist routes. The conclusion discusses barriers, that prevent better use of religious monuments in tourism.
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The impact of information technologies on tourist behaviour
Porkertová, Adela ; Vaško, Martin (advisor) ; Duľa, Vladimír (referee)
The thesis focuses on development and use of information and communication technologies and their final impact on tourist behaviour in the sector of tourism. First part is dedicated to the theory od tourism in general, it states the main participants, it defines more specifically tourist behaviour from the point of view of consumer, it describes the development of modern technologies that directly or indirectly influence the sector of tourism industry. The target of the practical part of the thesis, using the quantitative research, is to point out on the influence that brings the concrete technology as Internet and its services to his users and in the same time consumers in tourism.
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The proposal of heritage tourism development project
TŮMOVÁ, Blanka
The main aim of this thesis was to develop a project proposal entitled "Personality Karel Komzák" which means there is a spreading Vltavotýnské celebration of the city diverse cultural performances of the famous personality. The purpose of this project is to attract more tourists to the city during the ongoing festival and thus contribute to a deeper understanding of the history of microregion Vltavotýnsko for the visitors center of celebration of the city. The project represents the personality of Karel Komzák not only the citizens of the city and its surroundings, but also to all the tourists coming through Vltavotýnské celebration of the city increases the attractiveness of the town Tyn nad Vltavou as a destination of cultural tourism, increases visitation of microregion as a whole, will contribute to extension of period of stay of tourists, thereby increasing average spending of tourists in the destination. Potential visitors to the consumption of the product in the form of cultural performances Karel Komzák satisfy a broader range of their needs, deepen their knowledge about the historical significance Vltavotýnsko. Drafted project that is meaningful, like economically viable, and which is consistent with the principles of the environment, can the city Tyn nad Vltavou pose some challenge to its realization, and thus visibility, and in particular meeting the needs of participants in cultural tourism.
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The tradition of Marian pilgrimages in Moravia
Plšková, Michaela ; Netková, Jarmila (advisor) ; Koňařík, Marek (referee)
Bachelor thesis is about the traditions of pilgrimages to the Virgin Mary in Moravia and its development, as part of the cultural heritage of this part of the Czech Republic, as well as the difference between the pilgrims and the tourists and their requirements for tourism services and what they expect from the pilgrimage visits itself. In specific examples of the pilgrimage sites "Stipa" and "Svaty Hostyn" describe not only the history of Marian pilgrimage festivals of those churches but also by what they can offer to a pilgrim and a tourist.
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Promotion of tourism in Českobudějovicko
LEXA, Stanislav
Thesis called "Promotion of tourism Českobudějovicko" is focused on the Borovany, Trocnov and surroundings. The work was carried out field research, which revealed weaknesses in various areas of sites. It was created a product package, design of the offer innovation and a way to promote tourism.
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