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The function of the language semiosis in the Quentin tarantino's films
Daičová, Andrea ; Šoltys, Otakar (advisor) ; Štoll, Martin (referee)
Diploma thesis "The function of the language semiosis in the Quentin Tarantino's films" deals with interception and description of the uniqueness of linguistic expressions in the films of one of the most important film directors and screenwriters - Quentin Tarantino. Through semiotic analysis it examines significant elements in movies and screenplays and describes the characteristic method of used expressions. It focuses mainly on characteristics signs and symbols as the main tool of semiosis, and their function in the film language. Diploma thesis focuses also on description of used semantic expressions, explanation of their occurrence in the author's pieces, and trying to capture the originality of the artist's expression. The final part examines Tarantino's role in the cinematography and tries to explain the causes of the great media success.
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The function of the language semiosis in Prago Union's music lyrics
Andresková, Marie ; Šoltys, Otakar (advisor) ; Vedral, Jan (referee)
This bachelor thesis The function of the language semiosis in Prago Union's music lyrics" aims to capture and describe the uniqueness of linguistic expressions in the song lyrics of Adam Svatoš, the songwriter of the hip-hop music band Prago Union. It also presents the band as a whole and summarizes its contribution to the Czech music scene. Through a semiotic analysis the thesis examines significant elements of the song lyrics and describes their content, message and characteristic expressions. Primarily, it focuses on characteristic signs and symbols as the main unit and tool of the semiosis, and interpretation of the signs in the context of popular culture, where the hip hop music belongs. Furthermore, it concentrates on the description of used semantic phenomena, the explanation of their occurrence in the author's work and its appearance in the lyrics. The thesis attempts to capture the originality of expression and the contribution of the artist's work. In conclusion, the author's work is compared to the Beat Generation poetry.
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Semiotics of note-taking in consecutive interpreting
Hrušovská, Petra ; Nekvapil, Jiří (advisor) ; Sládková, Miroslava (referee)
The present thesis focuses on semiotic aspects of note-taking in consecutive interpreting, in particular with respect to the process of semiosis and factors influencing the interpreters' conception of their notes. Chapter 1 mentions the basic features of note-taking in order to trace its semiotic characteristics in the following parts of the thesis. In Chapter 2, the notes as a specific semiotic system are briefly discussed within the framework of the second Peircean trichotomy of signs (cases of iconicity, indexicality and symbolicity are demonstrated) and in terms of their function, productivity and spatial settings. After these general considerations, Chapter 3 introduces the main theoretical approaches to the technique of note-taking (principally those of the Geneva and Heidelberg schools) including the issues of the languages involved in interpreting or the nature of signs. As the accent is on the process of semiosis (apprehension of signs by interpreters, generating signs according to the meaning of the speech and searching for the motivation for the interpreters' concrete choices of signs and their form), the chapter lists some basic signs and methods well- tested by practitioners. The signs are also analysed in terms of their origin and possibilities of expansion (composition, derivation...
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The Semiosis of sexist commercials and the public discourse (the contest The Sexist Little Pig
Christovová, Tereza ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis "The Semiosis of sexist commercials and the public discourse (the contest The Sexist Little Pig)" deals with the contemporary form of Czech sexist advertisements and reactions that such advertisements generate. The majority of sexist advertisements work, to the objection of various feminist movements, with simplified and distorted images of women. Their critisism is mostly aimed at those advertisements that depict women in a stereotyped way. According to them, those advertisements may cause or evoke a sense of shame or humiliation, insult human dignity or even provoke violence against women. The independent socio-ecological movement NESEHNUTÍ is one of those who grapple with sexist advertising and the problems associated with it. It has already organized two rounds of the annual competition "The Sexist Little Pig" for the most sexist advertising in the Czech Republic. This thesis aims to explore selected advertisements that have been submitted to the competition by the Czech public and detects concrete sexist distortions in them that exploit both women and men. The thesis is divided into two parts. The first part deals with theoretical resources, such as theories of gender, sexism and stereotyping, as well as with the regulation of advertising in the Czech Republic. The second...
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Semiotic Engineering and rules for interaction design
Prokop, Pavel ; Brejcha, Jan (advisor) ; Slavíček, Daniel (referee)
Semiotic Engineering is one of semiotic approaches to human-computer interaction problematics. Its theory is based on a simple notion of interface beeing a designers deputy through which the designer comunicates with users of this interface. Telling them, how to work with a program, he or she designed for them. Apart from teoretical foundation, semiotic engineering dispose also with research methods that can be used to evaluate a way an interface communicates with its users. This way it can compare with other non-semitic theories in this branch of research and thanks to its orientation to communication, it is even able to bring new points o wiev. Its theory and methods are used in this thesis as a basis for creation of a set of rules for user interface designers, that shoul serve them as guidelines for their thinking about interface. It turns out that semiotic theory is capable of bringing concerete results for praxis in the area of interaction design and it is not bound only to the academic enviroment.
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Semiotic Engineering and rules for interaction design
Prokop, Pavel ; Brejcha, Jan (advisor) ; Slavíček, Daniel (referee)
Semiotic Engineering is one of semiotic approaches to human-computer interaction problematics. Its theory is based on a simple notion of interface beeing a designers deputy through which the designer comunicates with users of this interface. Telling them, how to work with a program, he or she designed for them. Apart from teoretical foundation, semiotic engineering dispose also with research methods that can be used to evaluate a way an interface communicates with its users. This way it can compare with other non-semitic theories in this branch of research and thanks to its orientation to communication, it is even able to bring new points o wiev. Its theory and methods are used in this thesis as a basis for creation of a set of rules for user interface designers, that shoul serve them as guidelines for their thinking about interface. It turns out that semiotic theory is capable of bringing concrete results for praxis in the area of interaction design and it is not bound only to the academic enviroment.
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