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National Repository of Grey Literature

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Proposal of poledance communication campaign with the use of Guerilla Marketing Holomková, Kristina ; Voráček, Josef (advisor) ; Pajerová, Hedvika (referee) Title: Proposal of pole dance communication campaign with the use of Guerilla marketing Objectives: The main goal of this bachelor thesis is to design a communication strategy for sport's discipline of pole dance, which could in the future raise awareness about this sport and improve the overal precpetion. Methods: In the work method of qualitative interview was used according to instructions consulted with the President CPASF (Czech Field and aerial sports federation z.s.) and also the method of document analysis. Results: The bachelor thesis evaluated current condition of pole dance and consequently proposed marketing communication with use of Guerilla campaign. Keywords: pole dance, marketing communication, guerilla marketing, flashmob Detailed record

User Interface for Pole-Dance Training Application Kašparová, Nela ; Svoboda, Pavel (referee) ; Beran, Vítězslav (advisor) Goal of this project is making effective graphical user interface for learning pole dance. A sub-task is development of experimental application, by which the interface would be tested. The most important part of this thesis was finding out user's needs and making suitable components layout. Tests have shown that potential users are satisfied with the system. They can use this application for learning pole dance to improve outside of pole dance courses in the comfort of their homes. Detailed record

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