|
|
Tourism analysis in a chosen town (Poděbrady)
Šimůnková, Monika ; Jarolímková, Liběna (advisor) ; Zábranská, Hana (referee)
The bachelor thesis deals with the topic "tourism analysis in the town of Poděbrady". The aim of the thesis is to analyze the present state of tourism in the town and to evaluate the potential for further development of tourism in the town. The thesis is divided into four chapters. The first and the second chapter build the theoretical part and the last two chapters are practical. The first chapter defines basic notions in the field of tourism, the second chapter gives general information about Poděbrady. The third chapter is the analysis itself that includes list of attractions, tourism infrastructure, types of tourism developed in the town, institutions acting in tourism, number and segmentation of tourists, promotion, tourism products and a SWOT analysis. The last chapter evaluates tourism in the town (benefits from tourism, competitiveness) and the potential of the town and its utilization. There are also some improvement suggestions and recommendations and future plans of the town. Almost at the end, there is a comparison of Poděbrady with a foreign town.
|
|
|
Tourism on the Labe River bicycle path in section Nymburk-Podebrady
Francová, Kateřina ; Jarolímková, Liběna (advisor) ; Vaško, Martin (referee)
The aim of this bachelor thesis is to assess the potential of the Labe River bicycle path in section Nymburk-Poděbrady. After defining the fundamental concepts of tourism and cycle tourism there is a characteristic of tourism in the cities mentioned. The practical part brings the results of the questionnaires on the use of bicycle path and services provided. Conclusion summarizes potential of the Labe River bicycle path in section Nymburk-Poděbrady and contains possible proposals for its improvement.
|
|
|
Poděbrady Spa customers research
Kropáčková, Pavlína ; Mlejnková, Lena (advisor) ; Kruisová, Hana (referee)
The work deals with possibilities of application of marketing techniques in the spa tourism and use of these methods in practice for a particular company. The theoretical part summarizes the application of marketing techniques in the field of tourism, especially the spa tourism. Practical work includes the evaluation of the questionnaire survey, which was designed to determine satisfaction with services provided by spa company. At the end of the work, there are recommendations for changes in services and marketing of the company Spa Podebrady a.s.
|
guest ::
